Reelu Biz Expands Service Offering to Assist Overseas Business Trips in Taipei and Hong Kong

Reelu Biz Expands to Support Overseas Business Trips

In a significant step forward, Reelu, a company based in Minato, Tokyo, has launched Reelu Biz, a new service designed to support Japanese enterprises during their overseas business endeavors. Initially available in Taipei and Hong Kong, the service aims to connect businesses with multilingual professionals who can assist in various capacities while abroad. Future expansions are planned for other major Asian cities, including Seoul, Singapore, Bangkok, and Kuala Lumpur.

Background of the Service

The rebound in inbound tourism and rising overseas business activities for Japanese companies prompted the launch of this service. According to the Japan National Tourism Organization, the number of foreign visitors to Japan is expected to surpass 36.87 million by 2024, exceeding pre-COVID levels. Furthermore, consumer spending from inbound tourism is projected to exceed 8 trillion yen. As international travel and trade become increasingly active, a growing number of businesses, especially small and medium enterprises, are expressing their interest in expanding overseas and participating in exhibitions, as highlighted in surveys conducted by JETRO at the end of 2024.

While traditional interpretation and dispatch services remain vital to corporate activities, there is a growing need for flexible and immediate support during overseas trips and international exhibitions. Reelu Biz addresses this demand by offering a structure where companies can request reliable personnel only when they need them, ensuring that Japanese businesses receive necessary support during their overseas activities.

What is Reelu Biz?

Reelu Biz is a corporate brand within Reelu, focusing on its multilingual matching platform. The service supports various aspects of international business—ranging from overseas trips, exhibitions, and market surveys to negotiations with local partners. The registered personnel are bilingual professionals proficient in both Japanese and local languages, well-versed in cultural nuances and business practices. This ensures that companies can navigate their overseas endeavors smoothly.

Typical Use Cases for Reelu Biz

- Business Meeting Support: Accompanying clients to meetings and assisting with interpretation.
- Local Guidance: Providing support during travel, including site visits with interpretation assistance.
- Exhibition and Event Support: Assigning onsite staff for reception, guidance, and business negotiations.
- Local Marketing and Market Surveys: Conducting consumer interviews and competitor research locally.
- Facility Visits: Investigating and photographing local commercial facilities.
- VIP and Delegation Support: Offering multilingual assistance and interpretation for visiting delegations from companies and governmental bodies.

Areas Covered

Reelu Biz operates in both domestic and international sectors, covering 19 cities in Japan, including Tokyo, Kanagawa, and Osaka, as well as international locales, Taipei and Hong Kong.

Profile of Registered Professionals

The individuals registered with Reelu Biz bring diverse backgrounds and are capable of providing multifaceted support in overseas business activities. They are professionals fluent in both Japanese and local languages, equipped with experiences such as:

- Business interpretation and consecutive interpretation in meetings and exhibitions.
- Bilingual personnel residing locally with professional-level fluency in both Japanese and local language.
- Experience in overseas operations and marketing in trading companies or manufacturers.
- Management and reception experience in international exhibitions and trade fairs.
- Skills in conducting research, market surveys, and interviews.
- Familiarity with local culture due to personal experiences abroad or as returnees to Japan.

Most of the registered professionals have practical experience and networks in the field, enabling them to provide valuable suggestions tailored to local business practices. Using Reelu's unique criteria, the company ensures that the selected personnel match the specific needs outlined by businesses.

Success Stories from Clients

1. Support for a Japanese Travel Agency in Taipei: A Tokyo-based sales representative visited a local client in Taiwan, accompanied by a local bilingual staff member proficient in Japanese and Cantonese. The support included consecutive interpretation during negotiations, guidance during transit, and translation assistance for contracts.
2. Support for an International Exhibition in Hong Kong: A Japanese venture company participated in a B2B exhibition in Hong Kong and enlisted three local staff through Reelu Biz. The personnel managed booth operations, attended to visitors, and handled the translation of brochures.
3. Market Research Project in Taipei: A manufacturing company conducted consumer interviews in Taipei as part of a new product launch. Onsite consumer surveys and interviews were executed at shopping facilities, with real-time participation from the Japanese team remotely.

Contacting Reelu

If you're looking for support for overseas business trips and activities, Reelu Biz is here to help. Please refrain from inquiries for sales purposes. For further details, visit: Reelu Contact Form.

About Reelu

Since its establishment in April 2022, Reelu operates under CEO Shuu Konnou. Drawing from his own overseas business experiences, he understands the complexities involved in cross-cultural communications and business practices. With the renewed interest in the overseas expansion of Japanese enterprises, he recognizes the urgency for a robust system that allows companies to access reliable local personnel swiftly. Reelu Biz aims to support these businesses in capturing foreign demand and enhancing their global competitiveness.