Category Strategies
2025-11-07 02:06:01

Exploring Growth Opportunities in the AI Era Through Category Strategies at CATEGORY X Conference

On November 11, 2025, a significant online conference titled "CATEGORY X: Category Strategy Conference" will showcase the insights of Mr. Hideki Hamada, the CEO of Immedio. As artificial intelligence accelerates and reshapes the business landscape, the growth strategies of companies are at a critical junction. In this age where products and services are abundant, leveraging category strategies becomes a vital element for business growth.

The essence of the conference will revolve around identifying new latent challenges that arise from the rapid changes around us and creating unique value propositions to establish new markets. Mr. Hamada will present in-depth discussions on "Category x Business Negotiation Automation."

Session Details


Immedio's session is scheduled from 16:45 to 17:05, focusing on the theme: "Effective Negotiation Automation Essential for B2B Growth." The session aims to highlight common pitfalls that hinder B2B growth such as the conversion of leads to negotiations, resource allocation, and inefficiencies in the sales process.

Mr. Hamada will provide insights on how to overcome these challenges with effective negotiation automation, showcasing advanced case studies from over 200 growing companies. The session intends to offer methods to simultaneously enhance the quality and quantity of negotiations, supplemented by a live demonstration.

Conference Overview


  • - Date: November 11, 2025
  • - Time: 13:00 - 17:05 JST
  • - Method of Participation: Online streaming
  • - Cost: Free (pre-registration required)
  • - Organizers: Suswork Inc. and New Peaks Inc.
  • - Sponsors: EXIDEA Inc., Immedio Inc., Keyword Marketing Inc., Sales Marker Inc., GRAND Inc., and Novasel Inc. (in no particular order)

For those interested in attending, registrations can be made via the dedicated conference site.

About Immedio


Immedio aims to "increase encounters that shape the future" by providing an effective negotiation automation tool called "Immedio." This tool focuses on increasing successful negotiations and enhancing overall productivity in B2B environments.

The vision of Immedio aligns with the belief that transforming society requires meaningful connections between creators and users. It emphasizes a world where individuals can focus on envisioning the future together, free from stress during their encounters. Immedio is committed to realizing this vision through the power of imagination and technology.

Company Overview


  • - Location: 1-19-9 Dogenzaka, Shibuya-ku, Tokyo, 4F, Daiichi Akatsuki Building
  • - Representative: CEO Hideki Hamada
  • - Established: April 1, 2022
  • - Business Focus: Development and provision of effective negotiation automation tools, notably "Immedio."
  • - Service Website: immedio.io

In conclusion, the CATEGORY X conference is a notable event for those interested in understanding the intersection of AI advancements and category strategies. Entrepreneurs and business leaders who prioritize adapting and innovating their growth strategies will find valuable insights to drive their businesses forward in an AI-driven marketplace.


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Topics Business Technology)

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