#Japan #Tokyo #San-X #Sentimental Circus #Utakata Shabon

In February, San-X Co., Ltd., located in Chiyoda, Tokyo, will launch an exciting new theme for its beloved character collection, Sentimental Circus, titled 'Utakata Shabon no Yoru ni' (On a Night of Warm Bubbles). This marks the 39th installment of the series and follows a remarkable journey celebrating the 15th anniversary of Sentimental Circus. As part of this event, select stores will be hosting a special campaign featuring numerous limited edition products, exclusive novelty giveaways, and unique decorations tailored to the theme.

Overview of the Campaign

The campaign will be available at select locations including:

• - Daimaru Fujii Central (Sapporo)
• - Ueno Yamashiroya
• - Animate Ikebukuro
• - Rilakkuma Stores (Kichijoji, Harajuku, Ikebukuro Sunshine City, Nagoya Parco, Osaka Umeda, Shinsaibashi Parco, Fukuoka Parco)

Each store is set to present a range of exclusive merchandise such as plush toys and special novelty items for purchase, alongside vibrant decorations that encapsulate the magical essence of the Sentimental Circus.

What is Sentimental Circus?

Sentimental Circus revolves around the heartwarming journey of a discarded stuffed animal named Shappo. The narrative unfolds in hidden corners of the city, where forgotten plush toys sneak out at night to form a secret circus troupe. Each night, a collection of whimsical characters gathers to present their enchanting performance. For more information on this captivating series, click here.

Campaign Highlights

Animate Ikebukuro

Event Details:
Location: Animate Ikebukuro
Duration: February 7, 2026 (Sat) - March 1, 2026 (Sun)
Activities: Exclusive merchandise, special novelty items, signed artwork, and a decoration corner.

Limited Edition Items:

• - Plush Toy Set with designer-signed card - lottery sale starting February 7, 2026. Price: ¥4,950 (tax included).
• - Novelty Giveaway: For every purchase of ¥1,100 (tax included) or more, receive an exclusive holographic sticker (random designs).

Ueno Yamashiroya

Event Details:
Location: Ueno Yamashiroya
Duration: Starting February 7, 2026
Time: 10:00 AM - 9:30 PM

Limited Edition Items:

• - Stuffed Toy Set with signed trading card - lottery sale starting February 7, 2026. Price: ¥4,400 (tax included).
• - Novelty Giveaway: Purchase of ¥1,100 (tax included) or more will earn you an exclusive sticker.

Additional Stores Offering the Campaign

Daimaru Fujii Central will host the campaign from February 7 to March 1, 2026, featuring similar exclusive and novelty products.
The Rilakkuma Stores will join in starting February 14, 2026, with exclusive merchandise, including a lottery sale for sign-in plush toys.

Shoppers can also look forward to special illustrations and decor designed especially for events at each location.

Overall, this campaign is an excellent opportunity for fans to engage with the Sentimental Circus universe, purchase a variety of unique items, and enjoy a nostalgic experience surrounded by beloved characters. Don’t miss out on these delightful offerings, available at select stores only during this limited time!
Check the official site for further details.

Conclusion

Be sure to visit participating stores during the campaign to not only grab exclusive merchandise but also to feel connected to the enchanting world of the Sentimental Circus. With its charming characters and captivating stories, it's an experience every fan should embrace. Connect with Sentimental Circus on Twitter for ongoing updates and surprises!
Official Twitter: Sentimental Circus X

Together, let’s enjoy 'Utakata Shabon no Yoru ni'!

San-X Company Overview

San-X continues to create imaginative and whimsical characters loved by fans around the globe. With over 1,000 original creations, they offer a distinctive blend of charm and humor, captivating audiences of all ages.