#Japan #Tokyo #Makeup #Nake #Liquid Cheek

Nake Unveils New Liquid Cheek Blush for Everyone

Nake, a private brand developed by Matsukiyo Cocokara & Company in collaboration with Isehan Co., Ltd., is set to launch a revolutionary liquid cheek product that caters to both warm (yellow-based) and cool (blue-based) skin tones. Scheduled for release on September 11, this product, named "Nake All-Skin Liquid Cheek," aims to elevate the concept of "natural beauty" that resonates with the idea of achieving an ideal no-makeup look.

With a philosophy of "creating the common sense of the future and changing people's lives," Matsukiyo Cocokara has established a robust presence across Japan, with approximately 3,500 stores nationwide and an expanding international footprint in Asia. The introduction of this new liquid cheek product aligns with the brand's commitment to innovation and meeting consumer needs.

Development Background

As trends in blush shift towards creating a natural flush of color and shine, Nake’s new product is meticulously designed to blend seamlessly with all skin tones. The liquid formulation allows for precise application using a brush, enabling users to obtain just the right amount of pigment. Whether applying it lightly for a soft glow or building it up for more color, this cheek product promises to bring out a beautifully natural complexion.

Product Features

• - Universal Color Design: Specially created to complement both warm yellow-based and cool blue-based skin tones.
• - SPF 25 & PA++: Offers protection against daily UV exposure that can affect the delicate skin of the cheeks.
• - Skin Care Benefits: Infused with six types of skin-loving ingredients, including sphingolipid, hydrolyzed collagen, and various herbal extracts to maintain skin hydration and minimize acne-causing potential.
• - Easy Removal: Formulated to be effortlessly washed off with facial cleansers.

Launch Details

The "Nake All-Skin Liquid Cheek" will be available at official Matsukiyo and Cocokara Fine stores nationwide, excluding select locations. Initial pricing is set at 1,650 yen (tax included) per 9g bottle. The product aims to be user-friendly, especially for those who are new to liquid blush, thanks to its adjustable application method via a brush.

Understanding Nake

Nake was born from a collaborative effort between Matsukiyo Cocokara & Company and Isehan Co., Ltd., under the guiding principle of "more than skincare, less than makeup." This line offers various cosmetics specifically crafted for enhancing one’s natural beauty while facilitating the pursuit of that elusive perfect no-makeup appearance. The current lineup includes three primers, concealers, face powders, brow pencils available in two shades, brow mascaras in two shades, tinted lip balms, highlighters, and shading products, totaling 14 different items.

To celebrate the launch, Matsukiyo Cocokara encourages beauty enthusiasts to explore the innovative world of Nake, which seeks to empower confidence and authenticity through versatile beauty products. For customer inquiries, a dedicated service line is available from 9:00 AM to 10:00 PM, year-round, at 0120-845-533.