New Sweet Spot in Jiyugaoka: The Arrival of the Dazzling Lemon Cake

A Delightful Arrival in Jiyugaoka: Pearl Pastry Shop

On October 18th, 2025, the bustling sweet street of Jiyugaoka welcomed a new gem: the Pearl Pastry Shop. This marks the company’s first permanent store in Tokyo and is already making waves with its signature product, the “Dazzling Lemon Cake.” From the very first hour of its grand opening at 10:00 AM, queues began to form, showcasing the excitement around this new confectionery spot.

The Dazzling Lemon Cake has already built a reputation for itself as more than just a dessert; it’s the catalyst for a new lemon cake craze in the area, gathering patrons of all ages eager to indulge in this unique offering. On opening day alone, the shop saw impressive sales, with many customers purchasing multiple cakes to share as gifts or simply to enjoy themselves.

The Masterpiece Behind the Cake

The centerpiece of the shop's menu, the Dazzling Lemon Cake, is crafted using carefully nurtured lemons from their own farm in Setouchi, combined with locally sourced wheat and rich fermented butter. This meticulous blend enhances the cake's fresh tartness and fragrant aroma, making it a delightful treat. Customers are experiencing a taste of nature with each bite, thanks to the shop's commitment to safe and high-quality ingredients.

Additionally, the packaging adds to the overall experience. Renowned artist Kambarakunie, a fan of the shop's owner for over two decades, designed the unique and vibrant packaging. It's a visual treat that complements the cake beautifully, combining simplicity with high artistic value, making it an ideal gift option. Many customers have expressed reluctance to open the exquisite packaging, appreciating its aesthetic appeal.

Special Promotional Campaign

To celebrate the grand opening, Pearl Pastry Shop is hosting a limited-time promotional campaign. By adding Pearl Pastry on LINE, customers can receive a free lemon cake with a purchase exceeding 1,000 yen. This special offer will run from October 18th to November 30th, 2025, allowing sweet lovers to indulge in this exquisite treat at no extra cost. You can register either during your visit or beforehand.

- LINE Official Account: Pearl Pastry Shop LINE

Shop Details

Store Name: Pearl Pastry Shop Jiyugaoka
Location: 1-28-8 Jiyugaoka, Meguro-ku, Tokyo, 152-0035, Japan
Business Hours: 10:00 AM - 7:00 PM
Closed on: Wednesdays (aligned with Jiyugaoka Department Store schedule)
Phone Number: 0883-87-8809
Instagram: Pearl Pastry Jiyugaoka

Product Overview

- Dazzling Lemon Cake: 398 yen each
- Gift Box (6 pieces): 2,688 yen
- Gift Box (10 pieces): 4,280 yen

(Prices include tax)

About Pearl Pastry Shop

Pearl Pastry Shop prides itself on creating simple yet unforgettable sweets that highlight the natural flavors of its high-quality ingredients. The Dazzling Lemon Cake, made with abundant Setouchi lemons, is especially popular, garnering immense demand at local markets and exhibitions, with reports of selling one every six seconds.