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Trip.com Group’s Country Retreats: A Beacon of Sustainable Travel

In recent years, travel has undergone a substantial transformation towards sustainability, with numerous companies seeking to redefine tourism. Among these, Trip.com Group, a leading travel service provider, has emerged as a notable advocate through its innovative initiative known as 'Country Retreats.' Featured in the United Nations Global Compact's (UNGC) ESG 20 Report, this initiative underscores the company's dedication to promoting responsible travel practices.

Launched in 2021, the 'Country Retreats' project reflects Trip.com Group's commitment to fostering sustainable tourism while revitalizing rural areas. The initiative encompasses the development of homestays and village experiences that not only cater to travelers but also benefit local communities significantly. As a testament to its success, the initiative has created over 32 operational retreats, resulting in an impressive 122% increase in revenue for local bed and breakfast operators. Furthermore, local employees have experienced an average annual income boost of more than USD 5,500, showcasing the project's positive economic impact on the region.

The environmental benefits of the 'Country Retreats' project are equally substantial. Through initiatives like energy-saving transformations and incorporating wastewater recycling systems, these retreats have achieved a remarkable 30.8% annual reduction in carbon emissions, translating to a substantial 80,000 kilograms of CO2 saved. Such transformations align with the principles outlined by the UNGC, firmly placing Trip.com Group at the forefront of responsible business practices.

Bridging the Gap between Awareness and Action

While awareness regarding sustainable travel is on the rise, there remains a discernible gap between awareness and action among travelers. To address this, Trip.com Group has conducted extensive research, revealing that travelers are increasingly motivated to engage in sustainable tourism practices. According to its latest Sustainable Travel Consumer Report, 47.3% of surveyed individuals prioritize environmental protection when planning their trips, followed closely by the desire to protect cultural heritage and positively impact local economies.

The report highlights a broader trend where travelers are actively seeking to create a positive impact on the communities they visit. Approximately 54.7% of respondents expressed interest in exploring more sustainable options when booking their travels. These insights underscore a growing recognition of tourism's role in supporting local businesses and communities, prompting travelers to make informed decisions that benefit the places they explore.

A Holistic Approach to Sustainability

Trip.com Group's dedication to sustainability extends beyond the 'Country Retreats' initiative. The organization has integrated sustainable practices at all levels of its operations, covering everything from flights to accommodations. As part of its ongoing commitment, Trip.com Group has entered into a partnership with the Global Sustainable Tourism Council (GSTC), ensuring that accommodations labeled under Trip.com adhere to strict sustainability criteria.

Among its various strategies, Trip.com Group is actively working towards reaching carbon neutrality by 2050, demonstrating its alignment with global targets for sustainable development. The company plans to introduce over 10,000 lower-carbon travel products, encouraging travelers—specifically targeting 100 million travelers—to adopt sustainable choices that leave a positive impact on the environment.

Conclusion: Paving the Way for Sustainable Travel

As Trip.com Group continues its journey towards transforming the travel landscape, its 'Country Retreats' initiative offers a shining example of how sustainable tourism can be effectively integrated into business practices. By prioritizing local communities, reducing carbon footprints, and promoting responsible travel behaviors, Trip.com Group illustrates that it is possible to create a thriving travel ecosystem that preserves the planet while empowering communities.

With the unwavering commitment to sustainability, Trip.com Group's efforts not only benefit travelers but also pave the way for a brighter, more environmentally conscious future in tourism. The company's motto, ‘Local Focus, Global Vision,’ encapsulates this strategy, marrying local authenticity with a universal mission for sustainability, ultimately creating a more impactful and responsible travel experience for future generations.