Next-Gen AI Stamp Rally Revolutionizes Winter Experience Across Japan

As winter approaches, Bold Right Co., Ltd., headquartered in Shinjuku, Tokyo, is excited to announce the launch of the Platinum Rally—a groundbreaking digital stamp rally that utilizes AI technology to change how we engage with tourism. Unlike traditional stamp rallies that relied solely on QR code scanning, this new platform enables participants to earn stamps based on photos taken and sounds recorded at designated spots. The integration of an AI judging feature transforms the process from mere participation into a thrilling interactive experience, enhancing the excitement for everyone involved.

The Evolution from 1.0 to 2.0

While earlier iterations of digital stamp rallies focused on GPS location and QR codes, they often felt monotonous and lacked depth, presenting challenges such as code management and limited engagement. The Digital Stamp Rally 2.0 introduces a new phase in the evolution of these events by utilizing generative AI to interpret participant actions. Now, players must capture photos in specific poses, answer quizzes out loud, or even present receipts from eco-friendly purchases to receive their stamps. This shift from passive participation to active engagement not only heightens immersion but also enhances the entertainment factor for participants, leading to higher participation and tourism rates while reducing management costs for organizers, as the need for QR code placement is eliminated.

Main Events for Winter Experiences

The AI technology behind the Platinum Rally is applicable in various fields including tourism, social problem-solving (GX), and entertainment. Here are four exciting events scheduled for this winter:

1. Kyoto Smart Walk: A Point Rally Experience
Organizer: Kyoto Area Tour Congestion Countermeasures Committee
Dates: November 20, 2025 - December 22, 2025
The event utilizes an innovative feature where points vary based on time; rewarding participants more for visiting during off-peak hours. With AI photo validation and receipt assessments, tourists can navigate Kyoto while making the experience enjoyable.
Link to Event

2. TOKYO GX ACTION
Organizer: TOKYO GX ACTION 2026 Executive Committee
Dates: October 29, 2025 - December 31, 2025
As part of Tokyo's GX (Green Transformation) initiative, this rally promotes eco-friendly actions where AI validates genuine sustainable behaviors, significantly boosting the campaign's outreach and impact.
Link to Event

3. Fukuoka's Dekabome Stamp Rally
Organizer: Fukuoka City
Dates: October 23, 2025 - March 19, 2026
Here, participants are encouraged to perform eco-friendly actions, validated by AI, and earn stamps, proving their awareness and contribution to sustainability.
Link to Event

4. Find the Enchanted Tonttu - Digital Stamp Rally
Organizer: Hotel Nikko Narita
Dates: November 7, 2025 - December 25, 2025
Participants can explore the hotel grounds to locate the mysterious Tonttu, capturing images that AI will automatically validate for stamp collection.
Link to Event

Key Features of the AI Judging Functionality

- The flexibility in planning boosts participation and tourism rates as event organizers can create an array of engaging experiences with the support of AI prompts such as posing, product interaction, or specific phrases.
- Without the need for physical QR code installations, the process transitions to eco-friendly practices, reducing management costs significantly by enabling existing signage to serve as stamp points.
- The platform strengthens fraud prevention measures while offering accurate proof of visit through images and sounds collected directly at the location.

Company Overview

Founded on April 3, 2019, Bold Right Co. provides services focused on DX in tourism and commercial facilities, along with software development and digital marketing. Explore the fascinating new horizons for tourism with the Platinum Rally, designed to enhance visits, increase engagement, and promote local businesses. Visit us at Bold Right Co.

This winter, indulge in a dynamic experience with the AI Stamp Rally, where technology meets tradition, making each moment genuinely memorable.