#Japan #Chiba #Food Education #Chiba City #ABC Cooking

Chiba City Partners with ABC Cooking Studio

Chiba City has recently signed a comprehensive collaboration agreement with ABC Cooking Studio, a premier cooking school with branches in Japan and throughout Asia. This partnership aims to leverage the strengths and resources of both parties to enhance the brand value of Chiba City and invigorate the local community through initiatives revolving around food.

The agreement was formalized during a signing ceremony held on July 23, where Chiba City's Mayor, Shunichi Kamiya, and the CEO of ABC Cooking Studio, Narumi Shimura, were present. The collaboration signifies a commitment to not only celebrate local cuisine but also to create diverse opportunities for residents of all ages to engage in cooking classes and food education activities.

Goals of the Collaboration

This partnership strives to harness ABC Cooking Studio's expertise in food culture and education to tackle several pressing areas, such as health, environment, and economic sustainability. One of the primary focuses will be promoting locally produced foods directly sourced from farms in Chiba City, which will inspire unique cooking classes designed to showcase the allure of local cuisine.

Mayor Shunichi Kamiya expressed his enthusiasm for the partnership, stating, "We are thrilled to formalize this agreement with ABC Cooking Studio, which brings a wealth of knowledge in food. Together, we aim to tackle various administrative challenges while promoting health and sustainability in our community. The special lessons using locally sourced vegetables are just the beginning of how we plan to highlight Chiba's culinary charm."

Similarly, Narumi Shimura noted the significance of this collaboration, emphasizing that the cooking school's experience will be instrumental in improving the health and quality of life for local residents. She proudly stated, “We are honored to strengthen our existing relationship with Chiba City. Through this agreement, we will fully utilize our cooking classes to contribute to a healthier and sustainable community."

Key Initiatives Under the Agreement

The collaboration outlines several core areas of cooperation:
1. Promotion of local brands and direct-to-consumer agricultural practices.
2. Enhancing public health and implementing nutrition education.
3. Realizing a circular economy.
4. Promoting hometown tax donation initiatives.
5. Overall revitalization of local communities and improvement of public services.

Specific activities planned under this partnership include:

• - Cooking classes utilizing locally sourced vegetables from Chiba farms.
• - Registration of the Chiba Studio as a “Cooking and Eating Promotion Shop.”
• - Hosting children’s cooking classes.
• - Awareness programs targeting food waste reduction at existing cooking classes.
• - Promotion of 3R (Reduce, Reuse, Recycle) education within the Chiba Studio.
• - Upgrading of local specialty tax return gifts to enhance community engagement.
• - Establishing a dedicated support page for Chiba City on the company's staff website.

ABC Cooking Studio Overview

With nearly 1.73 million members worldwide, ABC Cooking Studio is one of the largest cooking schools globally. Since its first overseas expansion in 2010, it has opened locations across several countries, including Hong Kong, Taiwan, Singapore, Thailand, Malaysia, and Indonesia. Operating under the mission of bringing smiles to dining tables worldwide, ABC Cooking Studio offers various lessons in cooking, baking, and cake-making. They also provide unique learning experiences through workshops meant for children and special one-time classes.

Beyond just cooking classes, ABC Cooking Studio engages in regional revitalization through recipe development with local products, media initiatives for product promotion, and personnel support to municipalities and businesses through their ABC JOB STUDIO service. This partnership with Chiba City marks another milestone in their commitment to community enrichment and sustainability across Japan and beyond.

Together, Chiba City and ABC Cooking Studio are embarking on a journey to enhance the essence of local cuisine, education, and community well-being, fostering a richer, healthier future for all residents.