#Japan #Kyushu #KAWAII LAB #Factory Job World #WORLD INTEC

KAWAII LAB. SOUTH Takes Center Stage

In an exciting development for fans of J-Pop and idol culture, KAWAII LAB. SOUTH is set to make their commercial debut in a new ad for "Factory Job World," a job information website operated by WORLD INTEC. This much-anticipated advertisement will begin airing on January 16, 2026, specifically targeting the Kyushu region, with additional releases on the web.

Highlighting a New Generation of Idols

KAWAII LAB., the idol project managed by Asobisystem, has brought forth KAWAII LAB. SOUTH, a new group that mainly operates in Kyushu. As a next-generation candidate group, they are gaining significant attention and have big plans to charm audiences with their vibrant energy in the commercial. The ad will be accompanied by a special tie-in song titled "Because of You," which is set to launch on various music distribution platforms.

The concept behind the CM entices viewers into a colorful and whimsical factory world where KAWAII LAB. SOUTH intertwines their pop appeal with the industrial setting, aiming to inspire anyone needing a boost in pursuing new ventures.

Must-Watch Content

In addition to the commercials, fans can expect a plethora of supplementary content including dance videos, supportive messages from the members, and behind-the-scenes footage showcasing their first-ever filming experience. Each scene brims with enthusiasm, breaking the typical mold by merging idol culture with a factory's backdrop—something that promises to serenade both fans of music and industry alike!

Member Insights

The members of KAWAII LAB. SOUTH have shared their thoughts on this thrilling experience:

• - Koharu Arimura: "I'm so happy to be part of the CM for Factory Job World! I hope our bright and cute selves can motivate someone through this CM! Please watch it!"
• - Seli Okawa: "This is my first time in a commercial! Everything was new and exciting, and the set was filled with warm, fun vibes. My favorite scene is when we all spin on the revolving stage!"
• - Ayaka Kadozura: "I was nervous at first, but it turned into a delightful experience. I focused on my expressions during the short cuts, and I'm particularly proud of when we posed like dolls!"
• - Iroha Sawamura: "It was a joy to collaborate with everyone on this commercial that celebrates factories in Kyushu! Look out for my scene where I roll a nut! It's fast, but I tried to put in a lot of effort!"
• - Aiko Hamazaki: "Even though it was my first time in a CM and I felt nervous, the filming was enjoyable! The bright, pop world is something I hope everyone will love!"
• - Nana Matsuda: "Being part of my first ever CM was nerve-wracking yet exciting! I hope you all enjoy our energetic portrayal in this cheerful CM!"
• - Mene Morino: "It felt great to finally film a commercial! I was nervous but everyone on set made it fun. We wore adorable outfits made especially for this CM, so please check it out!"

More about KAWAII LAB. SOUTH

KAWAII LAB. SOUTH debuted in July 2025, with the goal of honing their performances and unique traits to eventually shine as idols representing KAWAII LAB. They are actively performing around the Kyushu area and gaining popularity among fans.

Members:

• - Koharu Arimura
• - Seli Okawa
• - Ayaka Kadozura
• - Iroha Sawamura
• - Aiko Hamazaki
• - Nana Matsuda
• - Mene Morino

For more updates, be sure to follow KAWAII LAB. SOUTH on their official social media platforms on TikTok and Instagram.

About Factory Job World

Factory Job World is a job site that specializes in the manufacturing sector, managed by WORLD INTEC. The site features a variety of job listings across Japan, including high-paying, dormitory-available positions, and roles suitable for first-timers. With an easy-to-navigate search functionality, it aims to support those without experience and offers career advancement options.

About WORLD INTEC

WORLD INTEC CO., LTD. is a major human resource service provider in Japan's manufacturing, technology, research, IT, and logistics sectors. As a key group company of World Holdings, they operate numerous sales offices and training centers, connecting over 18,000 employees with companies nationwide. Their mission involves addressing societal challenges and contributing to work style reforms with tailored human resource solutions.