GSMA Unveils AI Call Experience Specifications at MWC 2026

In a significant advancement for mobile communication, the GSMA unveiled a technical report during the 5G Futures Summit at MWC Barcelona 2026. This report, titled "Gigauplink, Deterministic Latency, and Network Evolution for the Mobile AI Era," outlines the transformative potential of artificial intelligence in native voice services.

The document emphasizes how operators are transitioning their conventional voice services into AI-enhanced applications, enabling voice calls that are not only traditional in nature but also integrated with advanced AI algorithms. This integration allows for enhanced call stability, high-definition audio, and innovative applications that ultimately improve user experiences.

Trends in Mobile AI Communication

The report highlights the synergy between 5G-A technology and AI, indicating that we are entering an exciting new era of mobile AI communication. Operators are now embedding computational power and AI algorithms within their native IMS voice networks, leading to the creation of next-generation services. Voice calls are being transformed into immersive and interactive experiences, which include features like AI-driven noise reduction and real-time translation.

For instance, AI-based algorithms that eliminate background noise can significantly enhance the clarity of calls in various challenging environments. Whether it's a bustling street or a noisy construction site, users will enjoy higher quality voice services without relying entirely on hardware improvements. Similarly, real-time translation capabilities allow seamless communication across language barriers, beneficial for international business meetings and global tourism.

Revolutionizing Call Features

Operators are adopting AI capabilities to modernize their voice services, providing users with enhanced functionalities for their traditional calls upon subscribing to these advanced services. This shift is not just about improving call quality but also transforming revenue generation from a linear traffic model to a more multidimensional experience monetization strategy.

However, measuring user experience in these AI calling scenarios presents new challenges. The report systematically details an evaluation model that incorporates both traditional quality indicators (QoE and QoS) along with new metrics specifically designed for AI-enhanced calls. These include immersive AI experiences and interaction capabilities, such as screen sharing and real-time communication with AI agents.

The Path Forward

In conjunction with these developments, ITU has initiated a project called P.AI-MOS, aimed at assessing user experiences with multimodal AI applications. In light of evolving standards for AI voice experiences, the GSMA urges collaboration across the industry to establish guidelines that link key quality indicators for AI applications with the performance metrics of the networks that support them.

These efforts aim to accelerate the establishment of service experience standards for mobile AI, thereby advancing the field of mobile AI communications.

As the landscape of mobile communications evolves rapidly, users can look forward to a future where voice calls are transformed into rich, immersive experiences powered by cutting-edge AI technology. This evolution not only enhances the quality of interactions but also opens up new avenues for innovation in how we connect with one another in an increasingly interconnected world.