#China #Automation Technology #Nantong #RAINBOWCO #GENMA Solutions

GENMA Brand's Strategic Upgrade Yields Impressive Results

Overview

In a remarkable turnaround, RAINBOWCO (SZ: 002483), a leader in high-end equipment manufacturing, has reported a strong performance from its GENMA brand following a strategic upgrade implemented in September 2025. The upgrade has led to a significant increase in business activities, particularly in the terminal container crane sector, resulting in several prominent orders and notable international acclaim for GENMA's innovative automation technology.

Major Market Achievements

The upgrade has proven to be a game-changer for GENMA, as evidenced by the company's ability to secure landmark contracts across various markets. Among the standout achievements is the receipt of a monumental order for 50 rubber-tyred gantry cranes (RTGs) from a Moroccan port, marking a significant milestone for GENMA in the African market. Moreover, the company has made substantial inroads into Europe and South Asia, receiving package orders for ship-to-shore (STS) cranes and rail-mounted gantry (RMG) cranes from the Netherlands and India, respectively.

Of particular note is GENMA's contract to deliver the world's largest RTG — an impressive model consisting of 1 over 7 and 10+1 automated RTGs. This order not only underscores the efficacy of GENMA's cranes but also reflects the strong trust top-tier terminal operators hold in the brand's offerings and automation capabilities.

GENSMART Automation Technology

Central to GENMA's recent success is its GENSMART automation platform, which incorporates critical solutions such as AutoRTG, AutoRMG, AutoSTS, and sophisticated equipment control systems. The GENSMART framework leverages cutting-edge technologies that include multi-modal sensor data fusion, AI-driven coordinated dispatching, and digital twin management, facilitating seamless operations within container terminals.

The industry-leading automated truck handling technology is a prime element of GENSMART, showcasing GENMA's commitment to advancing operational efficiency and reliability. Impressively, the cumulative deliveries and contractual obligations for GENMA's automated cranes have now exceeded 100 units, solidifying the brand's reputation for excellence in high-performance environments.

Reflections from Leadership

Martin Wu, CEO of RAINBOWCO, emphasized the significance of these advancements, stating, "GENMA's breakthroughs across multiple global markets are the most direct recognition of our technical strength and brand value. We will continue expanding our global manufacturing and service network to provide customers with ever more efficient and intelligent solutions." This reiterates the company's forward-thinking approach and determination to enhance its service offerings in a competitive global landscape.

About RAINBOWCO

RAINBOWCO stands as a beacon of high-end equipment manufacturing, boasting five major production facilities and employing over 3,900 professionals. With a presence in 24 countries through 29 service locations, the company excels in offering diverse solutions within the lifting and handling sector. Besides its terminal container cranes and automation innovations, the GENMA brand also caters to the needs of shipyards, storage yards, and various industrial applications.

For more information about GENMA and its offerings, visit GENMA Solutions.