CUZEN MATCHA Pro Matcha Machine Wins Global Recognition
CUZEN MATCHA, a brand dedicated to delivering freshly ground organic matcha from Japan, has announced that its innovative "Pro Matcha Machine" has won the Future of Foods category at the prestigious San Francisco Design Week Awards 2026. This accolade marks a significant milestone for the brand, being its second high-profile award since receiving recognition for the original matcha machine in 2020.
About the Pro Matcha Machine
The Pro Matcha Machine is designed to grind high-quality Japanese matcha leaves (tencha) on-site just before consumption. Unlike traditional matcha that is typically sold in powder form, this machine uses whole leaves, which are freshly ground and whisked, providing an unparalleled aroma and flavor experience. Designed not only for home use, the Pro Machine is perfectly suited for cafés, restaurants, hotels, and offices, merging ease of use with high-quality matcha preparation.
This advanced machine automates the grinding and whisking process at the touch of a button, delivering a shot of freshly ground matcha in just about 40 seconds, even accommodating two servings simultaneously. This efficiency ensures that busy environments can serve consistent, delicious matcha without the need for extensive training.
Currently, the Pro Matcha Machine is being introduced in various prestigious locations, including major tech companies and luxury hotels, offering a sophisticated matcha experience to an international audience.
Why It Stands Out as a Future Food Product
The Pro Matcha Machine has been acknowledged for its innovations in three key areas: consumer behavior, environmental impact, and production systems.
1.
Consumer Trends: The machine caters to the shifting preferences of Generation Z, where matcha is rapidly becoming a preferred source of caffeine over traditional coffee. A survey indicated that 50% of Generation Z respondents in California prefer matcha over coffee, contrasting with millennials, who still favor coffee. This shift necessitates that offices provide alternative beverage options, which the Pro Machine effectively addresses.
2.
Environmental Sustainability: The machine significantly reduces the need for single-use plastics that are common in conventional offices, where bottled beverages and pods contribute to waste. By grinding leaves on-site, it can provide hundreds of servings from a single package, drastically cutting down on packaging waste and offering a sustainable solution embraced by leading tech firms aiming to reduce environmental impact.
3.
Innovative Production: The Pro machine's model shifts from transporting pre-packaged drinks over long distances to a system where only lightweight leaves are transported. This reduces energy use and CO2 emissions while delivering fresh matcha on-demand, without the need for sterilization processes required for bottled beverages.
Product Details
- - Name: CUZEN MATCHA Pro Matcha Machine
- - Colors: Available in Original White and Sumi Black
- - Dimensions/Weight: W40cm x D23cm x H44cm / 10.5kg
- - Power Supply: 100V (Cord 1400mm)
- - Website: CUZEN MATCHA
- - The machine can create two servings simultaneously in just 40 seconds, significantly boosting efficiency with a double mill unit. It features seven levels of strength to cater to diverse tastes and can even grind matcha for culinary applications.
Early Adopters Respond
Prominent establishments, such as Dean & Deluca in Hawaii and Roar Coffee in Ginza, have begun using the Pro Machine. Feedback has been overwhelmingly positive, highlighting the superior flavor of freshly ground matcha over traditional powders. These establishments have noted that the machine not only enhances the quality of beverages but also creates a captivating customer experience as patrons can watch the matcha being prepared live.
Awards and Recognition
Eiji Tsukada, CEO of World Matcha, expressed his gratitude for the honor, indicating that the award represents a meaningful recognition of their efforts to innovate within the evolving caffeine culture.
Naoya Edahiro, product designer at CUZEN MATCHA, echoed this sentiment, emphasizing the cultural significance of marrying technology with food experiences in San Francisco. With ongoing developments, CUZEN MATCHA is committed to expanding its reach, sharing the authentic taste of organic Japanese matcha worldwide.
About CUZEN MATCHA
Established in 2020, CUZEN MATCHA aims to provide exceptional matcha quality while promoting sustainable practices. With operations in 20 countries, more than 10,000 machines are in use, serving over 100,000 cups monthly. The introduction of the Pro Model to the luxury market marks a commitment to elevating matcha experiences further.