#Italy #Partnership #Padua #Carrera Eyewear #Ducati

Carrera Eyewear and Ducati Continue Their Winning Collaboration Until 2029

In a strategic move celebrating two years of successful partnership, Carrera Eyewear, a brand under the Safilo Group, and Ducati have officially renewed their collaboration agreement for another six years. The partnership focuses on the production and distribution of the acclaimed Carrera|Ducati eyewear collection, which features both sunglasses and optical frames. This exciting renewal also includes an extended collaboration with Ducati Corse until 2027.

The Carrera|Ducati collection epitomizes a perfect fusion of high performance and cutting-edge style, appealing to both motorsport enthusiasts and fashion-forward consumers alike. Alberto Macciani, the Global Communication Director at Safilo Group, highlights that the partnership transcends mere sponsorship; it has fostered a cohesive team environment that reflects the shared passion for excellence in both the racing circuit and eyewear industry.

Alessandro Cicognani, Director of Licenses and Corporate Sponsorship at Ducati, notes that the collaboration aligns seamlessly with Ducati's mission of delivering high-quality products that embody the brand's values of performance and design, alongside Carrera's renowned quality. This synergy has resulted in eyewear collections that resonate strongly with consumers, successfully merging design, technology, and speed.

Celebrating Excellence in Racing and Eyewear

As part of the agreement, Carrera will continue to be the official partner of Ducati Corse, providing support during the 2025, 2026, and 2027 racing seasons. This collaboration has been instrumental in Ducati's impressive track record in recent years, yielding numerous podium finishes and world championships, particularly with Francesco Bagnaia, the two-time MotoGP World Champion.

For the upcoming campaigns, both Bagnaia and fellow rider Marc Márquez will serve as ambassadors for the Carrera|Ducati collection, showcasing the latest styles that draw inspiration from the iconic Ducati Panigale V4 motorcycle. This collection promises to stand out with its sporty aesthetic, flaunting elements like sleek lines and advanced materials, including carbon fiber and titanium, which promise both lightness and durability.

Future Directions and Innovations

The Carrera|Ducati eyewear visual identity is characterized by bold, aerodynamic designs, often incorporating a wrap-around style with straight temples. These features are not only visually striking but also functional, designed to cater to the demands of motorcycle enthusiasts and fashion-conscious individuals seeking standout eyewear that enhances their lifestyle.

Since its founding in 1956, Carrera has remained at the forefront of fashion and eyewear design, appealing to those who live life on their own terms and strive to exceed boundaries. The Carrera|Ducati partnership encapsulates this spirit, offering a wide range of eyewear options that reflect a dedication to quality and style.

For more details about the collaboration and the latest collection, consumers are encouraged to visit the official Carrera Eyewear website or follow their updates on social media.

Contact Information

For media inquiries, please reach out to:

• - Safilo Group Press Office

Phone: +39 02 77807607

• - Alternatively, reach us via email at [email protected]

Ducati Motor Holding, based in Bologna since 1926, continues to deliver high-performance motorcycles renowned for innovative design and cutting-edge technology. With a diverse range of models and commitment to excellence, Ducati remains a leader in the motorsport industry, participating actively in both MotoGP and Superbike championships.
As the collaboration between Carrera Eyewear and Ducati continues to flourish, consumers can look forward to more exciting innovations and collections that embody the true essence of speed and style both on and off the track.