#China #Qingdao #Haier #Australian Open #AO 1 Point Slam

Haier Partners with AO 1 Point Slam

In an exciting new initiative to elevate amateur tennis, Haier, a leader in home appliances, has announced a partnership with AO 1 Point Slam, a pioneering project launched by the Australian Open. This collaboration aims to offer amateur players a unique opportunity to experience the thrill of competing on a Grand Slam stage.

The AO 1 Point Slam initiative is designed to connect local tennis communities with the prestigious world of tennis, providing players of all ages and skill levels a chance to participate in local qualifying events. The winners of these events will earn the remarkable experience of playing at the iconic Rod Laver Arena during the opening week of the Australian Open.

To further encourage community involvement, Tennis Australia and Haier are inviting tennis clubs, associations, schools, and coaches across the nation to host qualifying tournaments. Each player who competes in the main event will represent their local community, with the club of the eventual winner receiving a grant to develop tennis programs and support the growth of amateur players.

Wang Meiyan, Vice President and Director of Haier Group, expressed enthusiasm about this long-term partnership, stating, "Our partnership with the Australian Open has allowed Haier to connect with tennis fans and communities worldwide. By expanding our collaboration to include the AO 1 Point Slam, we are creating new opportunities for broader community engagement, bringing the excitement of the Australian Open closer to tennis communities throughout the world."

Cedric Cornelis, the Chief Commercial Officer of Tennis Australia, also shared his excitement: "We are delighted to extend our partnership with Haier into the AO 1 Point Slam event. Haier's commitment to innovation and quality aligns perfectly with the values of our sport. This collaboration will not only enhance one of the newest tennis events but also support amateur tennis communities right across the country."

With over two decades of experience in sports marketing, beginning with their partnership with the Melbourne Tigers in 2004, Haier has significantly expanded its presence among global sports entities. Collaborating with elite football clubs like Paris Saint-Germain and Liverpool FC, as well as renowned global events including the Australian Open and Roland Garros, Haier engages with diverse audiences while gaining deeper insights into local consumer cultures and lifestyles.

Haier’s commitment to understanding diverse needs is reflected in its innovative product development. Through its global R&D network and localized innovation capabilities, Haier is dedicated to creating smart home solutions tailored to various household environments and lifestyles. This includes energy-efficient washing machines adapted for European households and large-capacity appliances designed for North American consumers.

As a global leader in home appliances for 17 consecutive years and recognized as a top brand in smart home solutions, Haier continues to solidify its market position through consumer-focused innovations and local engagement initiatives. By bridging the worlds of sports, community, and technology, Haier aims to create lasting value for consumers globally.

To learn more about organizing community events, registration, and participation for AO 1 Point Slam, visit tennis.com.au/one-point-slam.

About Haier Group

Founded in 1984, Haier Group is a leading provider of solutions for better living and digital transformation with the motto 'More Creativity, More Choices'. The company has established 10 R&D centers, 35 industrial parks, and 173 manufacturing sites, achieving global revenues of $59.8 billion in 2025. Haier is the only brand in the Internet of Things ecosystem that has ranked among the top 100 global brands according to Kantar BrandZ for eight consecutive years. Moreover, Euromonitor International has consistently ranked Haier first in global sales share of major home appliances for 17 years.