#Japan #Shibuya #HARIAS #Popup Event #IMP.

HARIAS Hosts the Exciting I’MPerfect. Special POPUP Event

HARIAS, the innovative skincare and cosmetics brand headquartered in Shibuya, Tokyo, has launched a spectacular five-day event named "I’MPerfect. Special POPUP" from February 11 to February 15, 2026. This special event marks the release of the new TV commercial featuring their iconic product, the HARIAS Medicated Cushion Foundation, with the theme "Care Foundation, I’MPerfect."

The event, taking place at ZeroBase Shibuya, is designed to give attendees an immersive experience of the new TV commercial's world. Visitors can enjoy an interactive exhibition featuring behind-the-scenes footage from the commercial shoot, photo opportunities, and a complete line of HARIAS products available at exclusive prices. Opening day had an overwhelming response from attendees, showcasing the immense appeal of both HARIAS products and the CM character IMP.

Opening Day Highlights

The pre-registration for the event opened on February 4 at 10 PM and sold out rapidly. Attendees seeking same-day entry also contributed to a bustling atmosphere on the first day. With an ideal location just a minute's walk from Shibuya Station, ZeroBase Shibuya spans two floors and features outdoor video walls, making it a perfect venue for attracting crowds.

Visitors are fully engaged, capturing memories with displays of visuals and video content that reflect the new TV commercial's aesthetic. The exhibition also showcases exclusive off-shots captured by IMP. member Taiga Tsubaki, enhancing fans' experience as they interact with HARIAS products and enjoy a vibrant shopping atmosphere together with friends.

Thematic Photo Booth and SNS Campaign

One of the standout features of the event is a themed photo booth located on the first floor, displaying a stunning large visual of the new commercial at 4500x2400 pixels. The second floor features individual visual boards dedicated to the IMP. members, allowing fans to snap two-shot photos with their favorites. Additionally, those who participate in the SNS campaign during the event receive a limited-edition caramel-flavored HARIAS donut, inspired by the commercial's soundtrack, "CARAMEL." The delightful sweets quickly became a hit, with the initial supply running out early due to high demand.

Product Showcase and Exclusive Offers

The first floor of the venue is dedicated to showcasing HARIAS products, including online exclusives and special bundles. One highlight is the upcoming launch of the HARIAS Sheet Mask in March, which attendees can sample before its official release date. Visitors can experience various HARIAS products firsthand, cultivating a deeper appreciation for the brand's extensive offerings.

Featured HARIAS Products

HARIAS Medicated Cushion Foundation

• - Colors Available: Beige, Ochre, Neutral, Amber
• - Capacity: 15g (approximately one month's supply)
• - Price: ¥3,520
• - Special Offer: Includes a pink puff for even application.

This cushion foundation is Japan's first with dual active ingredients that improve wrinkles and prevent skin troubles, achieving a flawless look that lasts for 24 hours. Its unique formula becomes a skincare routine, combining effective ingredients with moisturizing agents for a radiant finish.

HARIAS Hot Cleansing Gel

• - Capacity: 120g (approximately one month's supply)
• - Price: ¥3,800

Gently removes makeup while thoroughly cleansing pores, this warming cleansing gel offers a soothing, aromatic experience.

HARIAS Makeup Keep Mist

• - Capacity: 40ml
• - Price: ¥3,980

This finishing spray protects the skin from sweat and environmental factors while enhancing natural glow, making it a must-have in your makeup arsenal.

Conclusion

The I’MPerfect. Special POPUP event not only showcases HARIAS’s innovative offerings but also emphasizes the brand's commitment to providing customers with a unique shopping experience. Don't miss out on this opportunity to interact with the HARIAS brand like never before!

Event Details:

• - Name: #Care Foundation Together, I’MPerfect. Special POPUP
• - Date: February 11 - 15, 2026, 11:00 AM - 8:00 PM
• - Location: ZeroBase Shibuya (2-5-8 B1–2F, Dogenzaka, Shibuya, Tokyo)
• - Access: 2 minutes walk from JR Shibuya Station, 1 minute from Subway Shibuya Station A4 exit

Join us and experience the wonder of HARIAS!