TCL CSOT Unveils Innovative APEX Display Technology at MWC 2025

TCL CSOT, recognized as a global leader in display technology for over 15 years, has unveiled its premium APEX display solutions at the Mobile World Congress (MWC) 2025 in Barcelona, Spain. The APEX brand is set to revolutionize visual experiences by prioritizing not only image quality, but also user comfort, sustainability, and the overall aesthetic appeal of display technology.

Transforming the Visual Landscape

The APEX brand stands for a seamless blend of advanced technology and responsible practices, advancing the quality and accessibility of display solutions. According to Jun Zhao, CEO of TCL CSOT, "APEX has set a new bar in visual immersion by prioritizing not only image quality but also user well-being and sustainability. We are committed to delivering stunning visuals with vibrant colors, elevated energy efficiency, and environmentally-friendly materials across the product lifecycle."

At MWC 2025, TCL CSOT showcased a display area that doubled in size compared to the previous year, indicating the company's increasing commitment to innovation and market impact. Among the highlighted APEX technologies are the Inkjet Printing (IJP) OLED solutions, which provide an exceptional visual experience in a wide spectrum of devices.

Key Pillars of APEX

APEX is grounded in four essential pillars, corresponding to the letters in its name:
1. Amazing - Focused on a pleasant display experience, APEX technologies are characterized by high contrast ratios, vast color gamut coverage, ultra-high resolutions, and high refresh rates. For instance, the company's recent innovations include the world’s first 4K AI tablet display featuring a 144Hz refresh rate, ensuring clear visuals under various lighting conditions.

2. Protective - Vision health remains a priority for TCL CSOT, with measures in place to alleviate eye strain and enhance viewing comfort. Key features include reducing blue light emissions and optimizing display quality for different ambient lighting. A notable exhibit was their WQHD 120Hz mobile display designed to protect viewers' eyes without compromising on visual quality.

3. Eco-friendly - The APEX brand emphasizes sustainable practices through energy-efficient technologies and environmentally-conscious materials. One highlighted product, a 6.36-inch display, features a 31% reduction in power consumption compared to its predecessors, demonstrating TCL CSOT's commitment to lower carbon emissions.

4. X - The final pillar signifies unlimited imagination, as TCL CSOT aims to create personalized and artistic visual experiences by merging display technology with creative narratives, fostering a deeper connection with consumers.

Highlighting IJP OLED Technology

During the event, TCL CSOT showcased its innovative IJP OLED technology, which adheres to the APEX brand's primary objectives. This cutting-edge technology incorporates a standard RGB pixel arrangement, producing exceptional color consistency across various brightness levels. An example of this is TCL CSOT's first mass-produced 21.6-inch 4K IJP OLED professional display with an impressive 99% DCI-P3 color gamut coverage.

Furthermore, TCL CSOT has developed the world’s highest brightness IJP QD-EL notebook display, achieving brightness levels of 350 nits while maintaining energy efficiency. The advancements in IJP technology reflect TCL CSOT’s dedication to providing superior display solutions that meet the evolving needs of a digital world.

A Vision for the Future

TCL CSOT's ongoing commitment to innovative display technologies positions the company as a frontrunner in the industry. They continue to push the boundaries of what's possible in display technology, ensuring that their products not only elevate user experiences but also contribute positively to the environment. As they move forward, TCL CSOT intends to enhance the global display ecosystem, tying in with their role as a partner in the upcoming Olympic events through 2032.

TCL CSOT's APEX technology stands as a testament to the company’s vision of a future where display technology is not only advanced and aesthetically pleasing but also mindful of health and the planet's welfare. The efforts showcased at MWC 2025 illustrate a firm's dedication to innovation and sustainability, setting a standard for others in the technology space to follow.