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Kaya Kiyohara Promotes Voting in Japan's Upcoming Elections

Starting on June 26, a new awareness campaign video featuring actress Kaya Kiyohara has been released, coinciding with the upcoming House of Councillors elections in Japan scheduled for July 20. Produced by the Tokyo Metropolitan Election Management Committee, the video is designed to encourage individuals across all age groups—including the youth—to participate in voting. The slogan for this campaign is "One Vote, One Step Forward for Japan."

In this inspirational video, Kaya Kiyohara listens to the voices of various individuals living in Japan, showcasing a narrative that resonates with the aspirations of the people. Each character’s unique story highlights the notion that everyone can play a vital role in shaping the future of the nation. The message is clear: each vote carries weight and can steer Japan toward a brighter future.

Video Storyline

The video titled "One Vote, One Step Forward for Japan" opens with Kaya engaging warmly with the viewers. It features powerful testimonials from diverse groups of citizens—from young individuals eager to believe in their abilities to a couple wishing for a family-friendly society, to elderly couples who look forward to living healthily in a longer life. Kaya’s presence brings encouragement and solidarity, urging viewers to recognize their potential as key players in democracy. The heartfelt affirmation—"Voting is crucial; each person contributes to the process"—resonates strongly throughout the video, leading to a call to action: "Let’s channel our hopes into our votes." The video concludes on a hopeful note as Kaya urges everyone to fill out their ballots, alongside visual cues of citizens casting their votes, demonstrating the message of empowerment through participation.

Behind the Scenes

The filming of this significant campaign was marked by a collaborative and cheerful atmosphere between Kaya and the production staff. Notably, as Kaya prepared for her lines before the camera, her commitment to delivering authentic performances shone through as she practiced diligently, ensuring every word resonated naturally. During key scenes, a palpable tension filled the air as she delivered her lines with sincerity, prompting on-set reactions of admiration from the crew.

After finishing the shoot, Kaya was met with applause from the staff, reflecting the accomplishment of a successful production. Her genuine smile and evident satisfaction as she exited the set conveyed a sense of fulfillment—a true testament to her dedication as an artist.

Main Visual Presentation

The main visual associated with the campaign employs the slogan "One Vote, One Step Forward for Japan," symbolizing the impact of each individual's vote in shaping the trajectory of the nation. This visual, together with static images and video advertisements, will be rolled out on dedicated websites and social media platforms across Japan, starting in late June, including outdoor and cinema ads.

Message from Kaya Kiyohara

"Hello, everyone in Tokyo! I’m Kaya Kiyohara. The House of Councillors elections are approaching. What hopes do you wish to embed in your vote? Voting for yourself, your family, your friends—each of those sentiments adds up to contribute to Japan’s progress. Remember, every voter is a key player in this process. One vote at a time, let’s move Japan forward! If you can’t vote on the day, please don’t forget about early voting. For more information, check our website!"
For those interested, you can also view the accompanying message video here: Message Video.

About Kaya Kiyohara

Kaya Kiyohara, born on January 30, 2002, in Osaka, Japan, first rose to fame in the 2015 NHK drama "Asa ga Kita." She has starred in notable projects such as "Okaeri Mone" and won the Japan Academy Prize for Best Supporting Actress for her role in "Protect Me From What I Want." Recently, she has appeared in films like "Seishun 18×2" and her upcoming works include Netflix's "Ikusagami" and the series "Hatsukoi DOGs."