XTEL Achieves Impressive Recognition in POI's 2025 Vendor Panorama

XTEL's Stellar Achievement in POI's 2025 Vendor Panorama

On September 29, 2025, XTEL, a prominent company headquartered in Luxembourg, was honored with fourteen Best-In-Class distinctions in the 2025 Vendor Panorama by the Promotion Optimization Institute (POI). This recognition emphasizes XTEL's leadership in AI-driven revenue management solutions, underscoring its reputation for innovation and commitment to excellence.

Understanding the POI Vendor Panorama

The POI Vendor Panorama is widely regarded in the industry as a critical resource for assessing vendor capabilities and market dynamics. This year’s report highlighted XTEL's strengths across two main areas: Enterprise Planning and Retail Execution (RetX). The distinctions awarded to XTEL indicate not only its established presence but also its forward-thinking approach to integrating artificial intelligence into commercial operations.

Acknowledged Innovations

Among the new accolades, XTEL received recognitions for its advancements in Artificial Intelligence (AI), especially within Machine Learning, as well as for its Generative AI, Chatbot Assistant, and Agentic AI capabilities. Furthermore, XTEL maintained all its distinctions from 2024, which include critical features like Data Management, Global Deployment, and Retail Growth Management (RGM) UX offerings. This consistency reflects XTEL’s commitment to maintaining high standards in service delivery and technology deployment.

Quotes from Leadership

Alessio Bonfietti, XTEL’s Chief Science Officer, expressed pride in the company's achievements, stating, “We are incredibly proud that POI has recognized our advancements in artificial intelligence and agentic AI. We strive to provide our customers with the innovation they truly need, leveraging advanced technology and AI to deliver solutions that drive real value and growth.” His comments underscore XTEL's commitment to utilizing cutting-edge technology tied closely with industry trends to benefit its clients.

Robust Ecosystem and Future Roadmap

The POI report praised XTEL’s diverse ecosystem for Trade Promotion Management (TPM) and RGM planning, illustrating this robust foundation fueled by advanced generative agents, specifically MAX AI®, alongside its cloud-native AI data platform, ADAM®. This approach not only enhances revenue management but also integrates various business processes seamlessly.

The company’s comprehensive roadmap and innovation-friendly mindset were recognized as key drivers of success, contributing to improved sales, marketing, finance, and supply chain processes. This holistic vision emphasizes the importance of pre-configured market templates, which facilitate better enterprise planning and efficient retail execution.

XTEL: A Partner of Choice

XTEL is increasingly viewed as a preferred partner for global implementations, with a strong focus on integrating technology into its solutions. The revenue management platform offered by XTEL is described as a comprehensive ecosystem, which includes various modules that effectively drive visibility and execution down to the store level. This capability is further enhanced due to the platform’s dual focus on TPMx and RGM functionalities, all powered by AI.

Amber Brooner, Chief Revenue Officer at XTEL, highlighted the company’s mission to empower its clients: “For us, being a strong partner means enabling our customers to not only identify and create the best possible commercial strategies but also to implement them quickly and effectively. In other words, to turn great ideas into real value.” This sentiment reflects XTEL’s overarching goal of not just maintaining its status as a technology leader but also ensuring that its clients can achieve success through effective implementation of innovative strategies.

The Road Ahead

As XTEL continues to build on its momentum, the company is poised to disrupt the global market further, which is anticipating substantial growth in revenue management solutions through 2030. With backing from Bain Capital and SilverTree Equity, XTEL is making significant strides in product innovation and expanding its reach since becoming an independent entity in 2023.

If you're interested in learning more about XTEL’s offerings and their impact on the marketplace, you can access the full POI 2025 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama report at POI Institute.

For more information about XTEL and its innovative solutions, visit www.xtex.ai.