Pium Apparel Opens Its Second Store at Lumine Est Shinjuku on September 11, 2025
On Thursday, September 11, 2025, the renowned apparel brand Pium, operated by Hayaoki Co., Ltd., will proudly unveil its second permanent location at Lumine Est Shinjuku. Pium is known for its brand concept of 'never giving up on cuteness,' offering items that not only boost self-confidence but also inspire personal style through careful attention to silhouette and detail.
With a unique blend of sweetness and a slightly dark filter, Pium delivers an adult-girly aesthetic that stands out. The upcoming Shinjuku store aims to emphasize a more refined version of 'adult cute,' with a soft dusty pink as its theme and black accents to enhance the overall ambiance. The space has been designed with classical decorations that heighten its luxury feeling, allowing customers to enjoy an extraordinary environment that elevates their sense of 'cuteness' with every visit.
In celebration of this grand opening, the store will host a variety of events to entertain guests, including a visit from producer Sayaka, exclusive novelties, and early sales of new items. The Shinjuku store will serve as a special venue to engage customers in a unique Pium experience.
Event Details:
As part of the opening celebration, producer Sayaka will be present on Sunday, September 14, from 2:00 PM to 7:00 PM for a special event. During the event, customers who spend 15,000 yen or more on merchandise will have the opportunity to take commemorative photographs with Sayaka.
Location of the Event:
Inside the Pium Lumine Est Shinjuku store.
Additional Information:
Reservations for the event are not required; however, interested customers should arrive during the event hours. Please note that if the store reaches capacity, entry may be restricted. There is no limit on the number of photos customers can take, allowing for multiple participation.
New Products and Novelties:
The Shinjuku store will offer customers the chance to purchase new items ahead of their online release, as well as popular items that may have sold out on the official online store. Customers who spend over 30,000 yen will receive a limited edition quilting ribbon mini tote in various colors, while those who spend over 10,000 yen will be given a special shopper commemorating the opening of the Lumine Est location.
To find out more about the Pium Lumine Est Shinjuku store, visit the special page on the official web store: piumofficial.com. Additionally, stay connected with Pium through their social media platforms:
Store Information:
Name: Pium Lumine Est Shinjuku Store
Opening Date: September 11, 2025, at 11:00 AM
Location: 〒160-0022 Tokyo, Shinjuku, 3-38-1 Lumine Est Shinjuku B1F
Business Hours: Compliant with facility hours
Pium continues to redefine style with its innovative designs that appeal to the modern woman, making it a must-visit destination for fashion enthusiasts.
With a unique blend of sweetness and a slightly dark filter, Pium delivers an adult-girly aesthetic that stands out. The upcoming Shinjuku store aims to emphasize a more refined version of 'adult cute,' with a soft dusty pink as its theme and black accents to enhance the overall ambiance. The space has been designed with classical decorations that heighten its luxury feeling, allowing customers to enjoy an extraordinary environment that elevates their sense of 'cuteness' with every visit.
In celebration of this grand opening, the store will host a variety of events to entertain guests, including a visit from producer Sayaka, exclusive novelties, and early sales of new items. The Shinjuku store will serve as a special venue to engage customers in a unique Pium experience.
Event Details:
As part of the opening celebration, producer Sayaka will be present on Sunday, September 14, from 2:00 PM to 7:00 PM for a special event. During the event, customers who spend 15,000 yen or more on merchandise will have the opportunity to take commemorative photographs with Sayaka.
Location of the Event:
Inside the Pium Lumine Est Shinjuku store.
Additional Information:
Reservations for the event are not required; however, interested customers should arrive during the event hours. Please note that if the store reaches capacity, entry may be restricted. There is no limit on the number of photos customers can take, allowing for multiple participation.
New Products and Novelties:
The Shinjuku store will offer customers the chance to purchase new items ahead of their online release, as well as popular items that may have sold out on the official online store. Customers who spend over 30,000 yen will receive a limited edition quilting ribbon mini tote in various colors, while those who spend over 10,000 yen will be given a special shopper commemorating the opening of the Lumine Est location.
To find out more about the Pium Lumine Est Shinjuku store, visit the special page on the official web store: piumofficial.com. Additionally, stay connected with Pium through their social media platforms:
- - X (Twitter)
- - TikTok
Store Information:
Name: Pium Lumine Est Shinjuku Store
Opening Date: September 11, 2025, at 11:00 AM
Location: 〒160-0022 Tokyo, Shinjuku, 3-38-1 Lumine Est Shinjuku B1F
Business Hours: Compliant with facility hours
Pium continues to redefine style with its innovative designs that appeal to the modern woman, making it a must-visit destination for fashion enthusiasts.
Topics Consumer Products & Retail）
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