#South Korea #Seoul #Cobalt #REALIZER #IBEForuM

CoBALT and IBEForuM Join Forces to Amplify REALIZER's Impact

In an exciting development for the B2B landscape, CoBALT, the innovative AI technology company behind REALIZER, has announced a strategic memorandum of understanding (MOU) with IBEForuM, a prominent international conference organizer. This partnership aims to harness the power of artificial intelligence in transforming sales engagement across the Asia-Pacific (APAC) region and the Middle East.

Enhancing Business Connections

Under this collaboration, businesses from South Korea and the broader APAC region will gain access to IBEForuM's extensive range of conferences and business opportunities. These include exhibitions, sponsorships, and speaking opportunities that can help businesses connect with potential customers and partners. This alliance seeks to fill a crucial gap in the B2B sales process by turning casual conversations at events into actionable business strategies.

Stella Kim, COO of CoBALT, emphasizes the importance of effective follow-up in the sales process. "Conferences create valuable opportunities for B2B companies to meet potential customers and partners, but turning those conversations into business requires timely and effective follow-up," she stated. By integrating IBEForuM's international event platform with CoBALT's advanced sales engagement technology, the partnership aims to enable businesses to capture, manage, and act on leads more effectively.

Addressing the 'Action Gap'

One major challenge faced by B2B teams is what's referred to as the "action gap"—the delay between an initial meeting and subsequent follow-up actions needed to convert that interaction into a business opportunity. Often at conferences, sales teams gather many contacts and discussions across multiple meetings. However, follow-up efforts can be hampered by manual data entry and tedious administrative tasks.

REALIZER is designed specifically to tackle these issues by automating contact capture and follow-ups. According to deployment data from CoBALT, the platform significantly reduces the time that sales teams spend on administrative duties—from 70% to just 28%. Moreover, the efficiency improvements have led to an impressive increase in lead conversion rates, climbing from 47% to above 70%. This transformation speaks volumes about REALIZER's capability to streamline the follow-up process.

Future Integration and Opportunities

The partnership also holds potential for further integration of REALIZER within IBEForuM's events. Participating businesses can expect to experience a more interconnected process that enhances engagement from the initial interaction through to post-event follow-ups. This integration is expected to encourage a more dynamic sales environment, promoting collaboration between companies and resulting in robust business growth.

About CoBALT and REALIZER

CoBALT operates out of South Korea and Singapore, specializing in AI technology that aids B2B firms in enhancing cross-border sales engagement. The flagship product, REALIZER, serves as an AI-driven In-Person Sales Engagement Platform that operates effectively across seven countries, offering comprehensive solutions for transforming in-person meetings into structured sales opportunities.

About IBEForuM

Based in Bengaluru, India, IBEForuM is responsible for organizing conferences, summits, and various business platforms across the APAC region and the Middle East. Their events are pivotal in fostering connections between companies and professionals, facilitating networking, and stimulating collaboration through various business opportunities.

This strategic partnership is poised to benefit numerous businesses by opening up new avenues for growth and ensuring that they remain competitive in an increasingly digital landscape.