#USA #Plano #Technology #Fortis #Payments

Fortis Enhances Leadership to Accelerate Growth in Embedded Payments

Fortis, a leader in payment technology focused on software platforms for scalable businesses, has made significant strides in its growth strategy with the recent recruitment of two industry veterans, Brad Bialas as Chief Commercial Officer (CCO) and Kimling Lam as Chief Marketing Officer (CMO). These strategic appointments are aimed at strengthening the company’s position within the rapidly evolving embedded payments market.

CEO Greg Cohen expressed confidence that Bialas and Lam possess the expertise necessary to navigate the complexities of the changing financial landscape. Their combined knowledge in commercial strategy and brand development is expected to boost Fortis's ability to respond to increasing demands for innovative embedded commerce solutions.

Who Are the New Leaders?

Brad Bialas, joining as Chief Commercial Officer, brings over 24 years of experience in fintech and payment industries. With an impressive history of driving revenue growth across several organizations including Moov, Xformative, SwervePay, and BluePay, Bialas has proven capability in building high-performance teams and establishing transformative partnerships. His role at Fortis will involve the development of commercial strategies, forging industry alliances, and increasing revenue through innovative channels.

“I am thrilled to join a company like Fortis that is at the forefront of a pivotal moment in embedded payments. My focus will be to leverage Fortis’s unique blend of technical innovation and partner-centric focus to drive significant business transformations,” Bialas stated.

Kimling Lam, as Chief Marketing Officer, will take charge of Fortis's marketing initiatives, enhancing brand visibility and partner experiences, while also stimulating demand generation. With senior marketing leadership experience from companies like Adyen, Checkout.com, Worldpay, and FIS, Lam is well-positioned to amplify Fortis’s market presence.

“Integrating our commercial and marketing functions is essential to elevate embedded payments from mere technical integration to a transformative business opportunity. Our partners require compelling narratives to illustrate how our innovations can foster their growth and profitability,” Lam elaborated.

The Path Forward

Together, Bialas and Lam bring a total of 40 years of collective expertise, aligning their vision with Fortis's commitment to redefining commerce experiences through seamless payment integration. Their appointments come as the company experiences increased momentum, supported by key investments from firms like Audax Group and Lovell Minnick Partners LLC. Fortis is not only focused on expanding its executive team but is also actively seeking top-tier talent across various departments as it aims to enhance its operational capabilities.

Fortis, headquartered in Plano, Texas, is committed to transforming the landscape of B2B payments, which amounts to a staggering $100 trillion market. The goal of Fortis is to create integrated commerce experiences that seamlessly fit within existing software platforms, turning payment processing into a strategic advantage rather than a simple cost center.

By fostering deep partnerships with software providers and ERP systems, Fortis is steering companies toward unprecedented growth opportunities and remains a vital player in an industry ripe for disruption. To explore potential career opportunities, visit fortispay.com/careers.

In essence, the leadership changes at Fortis are not just about filling roles; they signify a bold move towards leveraging technology and strategic alliances to bring about a new era of efficient and effective payment solutions in a fast-evolving market.