#USA #Raleigh #10 Federal #Geoff Hayth #Beau Agnello

Exciting Leadership Changes at 10 Federal

In an essential step towards accelerated growth, 10 Federal, a leader in technology-driven self-storage solutions, has officially announced the establishment of a formal executive leadership team. This team is led by Geoff Hayth, who takes on the role of President and Chief Customer Experience Officer (CXO), alongside Beau Agnello, who joins as Chief Operating Officer, and Brian Oakley, recently promoted to Chief Technology Officer. All appointments took effect on September 28, 2026, reflecting the company’s strategic positioning for future expansion.

Strategic Vision for Growth

The new executive leadership team comprises seasoned industry veterans who bring a wealth of experience to their respective roles. This team is critical as 10 Federal embarks on its next growth phase. This includes accelerating their acquisition strategy, enhancing third-party management services, and expanding into adjacent asset classes. Notably, this dynamic team will report to Co-CEOs Brad and Cliff Minsley, who have expressed their commitment to making significant strides in the industry.

Profiles of the New Executives

Geoff Hayth, who has notably served as the President of DaVinci Lock leading groundbreaking access control innovations, will oversee the executive team and direct customer experience at 10 Federal. Brad Minsley, Co-CEO, commended Hayth’s history with 10 Federal, highlighting his insight into customer desires for a superior storage experience.

Beau Agnello comes from Go Store It, where he significantly contributed to the company’s growth trajectory. His function will involve overseeing the operational strategies and marketing aspects, particularly focusing on 10 Federal’s automated self-storage offerings. Agnello emphasized that 10 Federal stands out for using technology to enhance customer interactions fully.

Brian Oakley, with a background in running technological innovations for 10 Federal since 2023, will continue to amplify the technological infrastructure supporting the self-storage model. Oakley is dedicated to ensuring that every product enhances customer experience and operational efficiency while delivering tangible value for investors.

The Road Ahead

The appointments signal a strong commitment to advancing 10 Federal’s ambitious growth plans. In recent months, the company successfully opened two new Class A facilities located in Richmond Hill, Georgia and Lake Worth, Texas, further establishing its market presence.

The company has also expanded its portfolio with acquisitions in Texas, adding over 2,600 units and 375,000 net rentable square feet. Their recent entry into retail real estate exemplifies a strategic diversification, further broadening 10 Federal’s footprint in the marketplace.

As a thought leader in the self-storage sector, 10 Federal has garnered a reputation for introducing pioneering concepts, including the remote-managed facility model and appointing the industry's first Chief A.I. Officer earlier this year. These initiatives underline their emphasis on leveraging innovative technology to improve operational processes significantly.

In conclusion, the formation of this executive team at 10 Federal is not merely a structural change; it heralds an exciting phase of transformation with the potential to redefine growth trajectories in the self-storage industry. As the company continues to innovate and expand, stakeholders can anticipate further announcements in the coming months, indicating more strategic partnerships and expansions on the horizon. With tailored strategies and experienced leadership, 10 Federal aims to solidify its standing as a major player in the industry for years to come.