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CARTA HD's Strategic Move: Launching CARTA ZERO

CARTA HOLDINGS, based in Minato, Tokyo, has officially announced the management structure for its new company, CARTA ZERO, which is set to commence operations on July 1, 2025. This strategic decision reflects CARTA HD's commitment to consolidating its strengths across the digital marketing landscape to offer more integrated solutions for sustainable growth.

In a significant step, CARTA HD will merge three of its subsidiaries—CARTA COMMUNICATIONS, CARTA MARKETING FIRM, and Barriz—into the newly established CARTA ZERO. This integration is aimed at leveraging the synergies of the combined entities to enhance the value proposition in the rapidly evolving digital marketing sector.

Management Structure of CARTA ZERO

Starting from its launch date, CARTA ZERO will be led by an experienced management team:

• - Masayuki Usami will take the helm as CEO, bringing his leadership acumen to drive the company's vision forward.
• - Masashi Nishizono has been appointed COO, leading operational strategies and overseeing broadcasting coordination.
• - Rika Kajiwara joins as the Director in charge of public relations and marketing.
• - Other key directors include Hidenori Nagaoka and Miyu Izichi, providing additional oversight to the company's operations and strategic direction.

The executive team will also include:

• - Ayasu Kawamura, serving as the Chief Technology Officer (CTO), focusing on digital transformation efforts.
• - Toru Ohashi and Katsumasa Kishioka, both serving as Senior Executive Officers overseeing solutions and media respectively.
• - The team will also feature various executives responsible for account management, product strategy, and digital transformation initiatives.

Transition of Leadership

As part of this transition, Taku Meguro, the current CEO of CARTA COMMUNICATIONS, will resign from his position on June 30, 2025, marking a new chapter for the company as it prepares for its future endeavors under CARTA ZERO.

About CARTA HOLDINGS

CARTA HOLDINGS operates under the philosophy of “The Evolution Factory,” dedicating itself to facilitating progressive changes within enterprises and industries. The company focuses on tackling marketing challenges faced by advertisers, advertising agencies, and media platforms by providing diverse digital marketing solutions and related internet services, including media management and e-commerce.

The company's headquarters are located on the 36th floor of the Toranomon Hills Station Tower in Minato, Tokyo. CARTA HOLDINGS is listed on the Tokyo Stock Exchange under the ticker number 3688, and it aims to continue driving innovation in the digital marketing space.

Stay Informed

For further information or inquiries, stakeholders are encouraged to reach out to the press or investor relations teams at CARTA HOLDINGS through their official website links for PR and IR contacts.

As CARTA ZERO lays the groundwork for its ambitious goals, it will undoubtedly become a significant player in the dynamic digital marketing field, impacting businesses and consumers alike with its comprehensive solutions.