Record Break for giftee for Business: 70,000 Implementations Reached

giftee for Business Achieves 70,000 Implementations

In a recent announcement, giftee Inc., headquartered in Shinagawa, Tokyo, revealed that their BtoB and BtoE digital gifting platform 'giftee for Business' has surpassed an impressive milestone of 70,000 implementations as of September 30, 2025. This achievement is driven by continued high demand for digital gifting solutions from corporations and municipalities. As the company prepares to publish its Q3 financial results for the fiscal year ending December 2025 on November 14, 2025, giftee foresees robust growth compared to the previous year in terms of sales and number of participating businesses.

Since its launch in 2016, 'giftee for Business' has consistently expanded its service offerings to cater to a wide range of corporate needs. The platform provides a versatile array of solutions suitable for various campaigns and promotional activities. One of its flagship products, 'giftee Box', allows recipients to select gifts from a comprehensive catalog of approximately 1,000 options, while 'eらべるPay' enables users to redeem gift points through various mobile payment services. These innovations have enhanced user satisfaction across diverse demographics, making them a popular choice for nationwide campaigns.

Expanding Applications and Successful Collaborations

The third quarter of 2025 also marked fruitful partnerships with prominent companies. Japan Life Insurance Mutual Company has integrated 'giftee Reward Suite' to support its new service called 'NISSAY Happiness Navigation', focusing on providing rewards to individual insurance holders. This collaborative campaign allows users to earn digital gifts by participating in surveys and other activities, redeemable at various convenience stores and restaurants nationwide.

Subaru also utilized giftee's catalog gift system in their web test drive campaign, offering a curated selection of gift items tailored to their campaign theme. This effective use of a specialized gift catalog underscores giftee’s capability to develop customized solutions that align with client needs.

Moreover, since launching its GtoC (Government to Consumer) services in December 2022, giftee has seen increasing adoption of its solutions in local governmental initiatives aimed at stimulating community development. Initiatives have encompassed various social support programs, such as childbirth and childcare support, promotion of My Number Card usage, and energy-efficient appliance upgrades, further demonstrating the platform's versatility and impact.

Municipal Partnerships and Community Engagement

In particular, 17 municipalities in Tokyo have adopted giftee’s services for their childbirth and childcare support programs. Areas such as Bunkyo, Meguro, Itabashi, and Kuzumaki have integrated these digital gifts into their resident support initiatives to streamline their processes and enhance overall outreach effectiveness.

Additionally, utilizing the government’s 'Key Support Local Transfer Fund', six municipalities across Japan have implemented measures to support households adversely affected by rising prices. giftee's offerings, including 'giftee Box' and 'eらべるPay', have been integral in executing local support programs effectively, providing customizable gifts that cater to each municipality's unique needs.

Future Directions

With the growing popularity and implementation of the 'giftee for Business' service, giftee Inc. is committed to ongoing service development and improvement. The company aims to further expand its range of gifting solutions in response to evolving market needs and help businesses and municipalities create engaging and original gifting experiences. Through continuous innovation, giftee remains focused on fostering connections between people, businesses, and communities while enhancing the joy and convenience of digital gifting.

For more information about giftee’s services, visit their official website or contact them about potential collaborations.