#Japan #Tokyo #BASE FOOD #BASE UP PROJECT #Hakuoh University

BASE Food Partners with Hakuoh University Rugby Team

BASE Food Co., Ltd., based in Meguro, Tokyo, specializes in the development and sale of complete nutrition foods. The company announced a supplier contract with the Hakuoh University Rugby Team as part of its 'BASE UP SPORTS PROJECT,' which supports healthy body development and improves sports performance.

Supporting Activities through 'BASE UP SPORTS PROJECT'

BASE Food is committed to fostering a society where everyone shines and smiles through various cultural scenes, including sports, music, and the arts. This initiative encourages the incorporation of complete nutrition foods into everyday life to enhance both physical and mental health. Under this initiative, the supplier agreement with Hakuoh University Rugby Team aims to provide various BASE FOOD series products to the team's players and staff. Additionally, BASE Food plans to engage in collaborative activities and promote the importance of nutrition in relation to sports performance.

Hakuoh University Rugby Team Profile

Founded in 1986, the Hakuoh University Rugby Team is located in Oyama, Tochigi Prefecture. The team joined the Kanto University Rugby Association in 1992 and made its way into the Kanto University League Division 2 in 1997, achieving a stable position in this division since 2012 after initial relegation. Celebrating its 30th anniversary in 2016, the team currently comprises 78 members from various regions, including Tohoku, Kanto, and Kansai, who train rigorously together.

For more details, you can visit their official website or follow them on X, Instagram, and Facebook.

Comments from Coaches and Players

Thomas Yu Derik Deni, Head Coach:
“I am deeply grateful for BASE Food's support for our team. Hakuoh University Rugby Team aspires to grow both as individuals and as a team through collaboration. Establishing a solid foundation for our mental and physical health during these valuable years of university sports is crucial. The complete nutrition provided by BASE Food will help fuel our daily training and matches considerably.”

Keisuke Miwa, Player Representative and Back Leader:
“Thank you very much for signing the supplier agreement with Hakuoh University Rugby Team. Rugby demands high performance while balancing intensive training and academics, making it difficult for players to prepare nutritious meals daily. The BASE Food products, which offer a convenient way to intake numerous nutrients, are a significant help. We aim to elevate our team's competitive level and become a more compelling team supported by the community with this partnership.”

Overview of 'BASE UP PROJECT'

This project aims to support individuals engaging in sports, arts, and culture, and those striving to realize their dreams, promoting nutrition and health. The project expresses the shared vision of creating smiles together for a better tomorrow.

Overview of 'BASE UP SPORTS PROJECT'

The 'BASE UP SPORTS PROJECT' promotes the integration of BASE FOOD, a smart food with complete nutrition, into daily routines to enhance athletes' performance and health.

Participation Offer for 'BASE UP SPORTS Supplier Contract and Program'

To elevate performance in sports, BASE Food welcomes professional and amateur athletes and teams to participate in programs offering support through BASE FOOD products. The supplier activities include long-term support as a supplier and short-term sampling programs aimed at a wide audience enjoying active sports participation.

For details on applications, duration, and conditions, please check the official note here.

BASE UP SPORTS Supplier Contracts List (as of now)

• - Soccer: Yuuki Otsu (Former Jubilo Iwata) - Twitter
• - Basketball: Masaki Ito (Ehime Orange Vikings) - X
• - Rugby: Hakuoh University Rugby Team - Website

What is 'BASE FOOD'?

'BASE FOOD' is a meal capable of meeting one-third of daily nutrient requirements in a single serving. It includes high-quality, naturally-derived ingredients such as whole wheat, soybeans, and chia seeds, ensuring balanced nutrition and taste through unique technology. Starting in February 2017, the series has expanded, achieving over 200 million bags sold by June 2024.

About BASE Food Co., Ltd.

Founded in April 2016, BASE Food is a food tech company with a mission to innovate staple foods and promote health. As a pioneer in complete nutrition in Japan, it offers delicious and straightforward options aimed at creating a society where health is a standard.

Headquarters: 5-25-2 Nakameguro, Meguro, Tokyo
Representative: Shun Hashimoto
Business: Development and sales of complete nutrition foods
Website