#Japan #Tokyo #The HUGE CLUB #CLASSY MEMBERSHIP #Huge Restaurant

The HUGE CLUB Reaches 500,000 Members!

The official reservation system, The HUGE CLUB, has officially surpassed the milestone of 500,000 members as of March 2026. Founded by HUGE Co., Ltd., located in Shibuya, Tokyo, this members-only service offers much more than just reservations; it enhances the overall dining experience through rewards and special events.

Celebrating Growth

Since June 2025, when membership was at around 420,000, the club has seen a remarkable increase of approximately 80,000 members in less than nine months. The huge popularity is attributed in part to its services at 47 restaurants primarily located in Tokyo and Yokohama, as well as in Kyoto and Okinawa, extending both domestically and internationally. The HUGE CLUB's offerings focus on enriching dining experiences, aiming to transform ordinary meals into extraordinary ones.

Introducing CLASSY MEMBERSHIP

As of today, The HUGE CLUB has launched a new tiered membership system, CLASSY MEMBERSHIP. This system allows members to enjoy increasingly luxurious experiences based on their dining frequency and spending. With CLASSY MEMBERSHIP, members will find their dining journeys elevated as they earn rewards and exclusive privileges.

The members-only rewards program refunds 5% of dining costs (2% during lunch hours) as points that can be redeemed in subsequent visits, thereby adding lasting value to every meal. The rewards structure, tied to emotional and memorable dining occasions, encourages a deeper commitment to the club.

Special Privileges

Members enjoy a wealth of unique benefits designed to add value to their visits. These include invitations to exclusive events such as opening parties for new restaurants, privileged access to wine tasting events, and exclusive member-only dining experiences. Such perks are not just gestures; they redefine dining as an experience rather than a simple transaction.

Enhancing the Dining Experience

HUGE's vision reshapes the dining out concept from a basic consumer transaction to an enriching experience. With the unique reward structure, combined with innovative event planning, The HUGE CLUB aims to build long-lasting relationships with its members. The growth of its membership can be attributed to tailored experiences that reflect the themes and stylistic nuances of each restaurant, fulfilling diverse dining needs from casual meals to special celebrations.

The Path Forward

The CLASSY MEMBERSHIP enhances member experiences further and rewards consistent dining. Membership tiers dynamically adjust based on a member's dining history within a year, ensuring that individuals receive appropriate acknowledgment for their loyalty. As members continue to engage with the service, they will discover their privileges growing, leading to ever-more special dining encounters.

To maximize convenience, The HUGE CLUB offers an official app providing seamless access to the system’s features, including rewards balance, reservation capabilities, and notifications about exclusive offers. With a commitment of no membership fees or annual charges and a diverse array of experiences, entering the class of members is easier than ever.

Vision from Leadership

Yoshihiro Niikawa, CEO and Representative Director of HUGE, expressed his enthusiasm about reaching the incredible milestone of 500,000 members. He emphasizes the importance of creating valuable experiences beyond just meals, as well as a commitment to evolve continually to engage more patrons. He invites everyone to explore the myriad offerings through The HUGE CLUB, as the company aims to revolutionize the dining experience, turning every visit into an extraordinary occasion.

Join Us

Become part of The HUGE CLUB family and immerse yourself in a unique dining experience that transforms the mundane into the remarkable. Join via the official website or download the app from the App Store or Google Play today! For more details, visit The HUGE CLUB Official Site.