#Japan #Tokyo #FamilyMart #Convenience Wear #Hirori Ochiai

Convenience Wear’s New Cotton-Linen Series

As summer approaches, FamilyMart is excited to introduce its original apparel brand, “Convenience Wear,” debuting its first-ever Cotton-Linen series. This new line is set to provide a comfortable yet stylish option for both casual and trendy outfits, making it the go-to choice from early summer through autumn. The new launch will begin on June 5, 2026, available at FamilyMart locations nationwide, excluding some regions.

A Collaboration with Fashion Designer Hirori Ochiai

The Convenience Wear brand, developed in collaboration with renowned fashion designer Hirori Ochiai, captures the essence of high-quality materials, craftsmanship, and aesthetic design. The Cotton-Linen series features a range of breathable and relaxed clothing options, ideal for the summer heat. It is designed with practicality in mind, ensuring that anyone can effortlessly put together their outfits.

A Versatile Collection for Summer

The Cotton-Linen series includes:

• - Cotton-Linen Open-Collared Shirt - Priced at ¥2,990 (tax included), this shirt features elegant buttons and can be paired with the accompanying pants or coat for a complete look.
• - Cotton-Linen Easy Pants - Also available for ¥2,990, these pants are designed for comfort with adjustable hems, making them suitable for various body types.
• - Cotton-Linen Shirt Coat - With a price tag of ¥3,990, this coat can serve as a cover-up or be worn as a standalone dress.

All items in the collection offer a cohesive look when worn together, and pricing remains budget-friendly, with sets available for under ¥6,000. Additionally, this collection will introduce new colors for the popular lingerie line, aligning with the season's vibrant trends.

Must-Have Summer Accessories

In addition to the Cotton-Linen series, FamilyMart is also excited to reveal its ultra-lightweight umbrella. Weighing in at just about 92 grams, this umbrella is a practical and stylish accessory that will brighten up the gloomiest rainy days with its vibrant orange hue. Retailing at ¥2,990, it's an easy addition to any bag.

Product Launch Details

Here are some detailed product descriptions:

• - Cotton-Linen Open-Collared Shirt - Available in black and stripe patterns, sizes M and L.
• - Cotton-Linen Easy Pants - Offered in the same color options and sizes as the shirt, these pants are constructed to allow for easy dressing.
• - Cotton-Linen Shirt Coat - Comes in both black and stripe, in size M, flexible enough for varied styling options.
• - Bra Wear - Costs ¥2,290, this innovative piece doubles as both undergarment and fashionable top, maintaining comfort and style. Available colors include Cenote Blue and Pink Tacos.
• - Outer T-Shirt - A versatile and comfy T-shirt launching on June 12, made with 100% cotton and anti-odor treatment.
• - Ribbed Tank Top - An essential summer piece priced at ¥1,298, suitable for layering or wearing alone.
• - Short Socks - A durable and stylish addition to your outfit, with pricing at ¥429.

The Future of Convenience Wear

As FamilyMart plans to celebrate its 45th anniversary in September 2026, the launch of the Cotton-Linen series represents part of its commitment to innovation and quality. The company’s slogan for this milestone, “Ichiban Challenge,” reflects its ongoing effort to offer the best experiences for its customers. This initiative encompasses a multitude of factors such as quality food, savings, enjoyable shopping experiences, modern eco-friendly offerings, and community engagement.

With this exciting new collection, Convenience Wear is poised to become a beloved choice for fashionable and comfortable wear among its customers. Discover Convenience Wear’s new line at FamilyMart and redefine your summer and fall wardrobe starting June 5!