TINY Cabin Kit Makes Its Tokyo Debut at Construction Materials Expo 2026

Introduction
From March 3 to 6, 2026, Neo Craft Co., Ltd. will unveil its assembly-type small building, the TINY Cabin Kit, at the Construction Materials Expo held at Tokyo Big Sight. This event marks the first time this unique product is displayed outside of Chiba Prefecture, where it has been successfully showcased in local exhibitions.

About the TINY Cabin Kit
The TINY Cabin Kit is designed for a compact panel structure, featuring a total floor area of less than 10 square meters. It requires only two individuals for on-site assembly, eliminating the need for large equipment or specialized factory setups. Remarkably, it takes just three hours to fully assemble a cabin kit, demonstrating its efficiency and practicality in various settings.

National Sales Potential
One significant aspect of the TINY Cabin Kit is its potential for nationwide sales. The business model operates on a kit-supply basis that minimizes inventory risks while facilitating growth. The profit margins are designed to allocate 20% of the main price as gross profit for sales agents, who can also benefit from additional revenue through optional sales.

The TINY Cabin Kit is applicable not just to construction professionals but also to entities seeking to enhance their business portfolios. This includes:

- Real Estate: Utilizing vacant land and enhancing the value of pre-owned homes.
- Landscaping: Suggesting garden enhancements and outdoor installations.
- Construction Material Distribution: Promoting to existing customer bases.
- Marketing Firms: Demonstrating versatility in applications based on proposals.
- Diverse Corporations: Exploring new business models as part of their operational expansion.

Lowering Barriers for Entry
To ensure that businesses from various sectors can easily enter the TINY Cabin Kit market, several supportive measures are in place, including:

- A one-day intensive training session in Chiba Prefecture, making it accessible to newcomers.
- Comprehensive assembly manuals in video formats for repeated learning.
- Provision of essential tools during the initial training to facilitate assembly.
- Promotional support through short videos coordinated by CLI, a group that operates short-form video content.

Exhibition at the Construction Materials Expo 2026
At the expo, visitors will experience interactive sessions, including demonstrations of new cabin sizes and videos showcasing assembly processes. The booth will feature:

- A display of new cabin sizes (left image).
- Large screens showing assembly videos (right image).

Harnessing Digital Marketing
The TINY Cabin Kit emphasizes digital marketing efforts, generating over 50,000 monthly page views on its related website. A substantial percentage of customer acquisition—approximately 90%—derives from platforms like TikTok, YouTube, and other social media channels. The visual appeal of cabin products aligns seamlessly with short video formats, enhancing engagement and conversion.

Aim of Participation
The purpose of participating in the Construction Materials Expo includes:

- Introduction of an expanded lineup with a new cabin size.
- Opportunities for diverse businesses to explore entry into the market.
- Presenting a replicable business model as a viable revenue-generating strategy.
- Strategies leveraging short videos for effective marketing.
- Providing firsthand experiences of actual cabin kits to assess market demand.

Additionally, agents specializing in the sale and installation of the TINY Cabin Kit will be present to discuss revenue frameworks and operational realities post-adoption.

Comment from CEO
According to Takayuki Niihara, CEO of Neo Craft, businesses beyond the construction sector can successfully engage in the cabin market. Several agents have already shown remarkable success branching out from manufacturing industries. The focus lies not on the product itself but on instituting an effective framework that supports market expansion. The exhibition aims to present sustainable business models accessible to various sectors through the TINY Cabin Kit.

For Media Representatives
During the exhibition, media inquiries for booth photography and interviews are welcomed. Previous features include TBS's 'THE TIME’ marketing segment and publications in ‘Setagaya Base’ magazine.

Event Overview

- Exhibition Name: Construction Materials Expo 2026
- Date: March 3-6, 2026
- Location: Tokyo Big Sight, West Hall 3, Booth Number: AC2105