Transforming Uncertainty into Certainty: Daiwa House's Innovative DX Strategy in Real Estate Sales

In the ever-evolving landscape of real estate, the need for innovative sales strategies has become more critical than ever. Daiwa House, a prominent player in the Japanese housing market, has taken remarkable steps towards revolutionizing how properties are presented to potential buyers. Their partnership with STUDIO55, a company dedicated to construction digital transformation, has led to the implementation of cutting-edge CG and VR technologies that enhance the overall purchasing experience. This article delves into the details of their unique approach, showcasing how it's possible to turn uncertainty into certainty in real estate transactions.

The Challenge of Communicating Value

One of the most significant challenges faced by Daiwa House was launching the sale of their Maisonette-type apartments in the Kunitachi area before the actual physical structures were completed. The traditional sales methods—relying on brochures and 2D diagrams—struggled to convey the spatial and aesthetic qualities of these homes. Recognizing the limitations of standard VR tools, the company sought a more innovative solution that would effectively showcase the property's unique attributes.

The Decision to Innovate

The key to their success was choosing STUDIO55’s Real-Time CG/VR technology, which distinguishes itself through exceptional clarity and user-friendly navigation. With the ability to walk through the virtual space, potential buyers could better appreciate the scale and design of the confines, something that print media and static models simply couldn’t provide.

The visual fidelity captured in the CG representations, such as the intricate beauty of the building's facade and the ambient lighting effects during different times of day, left a lasting impression on customers. As one representative put it, "If we can showcase this in our sales meetings, it will undoubtedly elevate our closing power." The interview with STUDIO55 reveals more insights into the operational modalities behind this successful implementation.

Engagement Results: Keeping Customers Interested

Daiwa House’s digital strategy paid dividends within just three months of its launch. The feedback from customers was overwhelmingly positive, with many praising the lifelike representation of the courtyard ambiance and the transition from sunrise to sunset in their virtual tours. Such realism greatly enhanced customer satisfaction throughout the decision-making process, reflecting in shortened sales cycles and increased engagement. The development of promotional videos prior to the website launch further magnified customer anticipation and set expectations for the project.

Moreover, the ability to confirm intricate details—such as switch placements—through the VR experience allowed for a clearer consensus between clients and designers, smoothing the path towards final agreement on the projects.

Looking Ahead: VR as the Future of Real Estate Sales

As Daiwa House looks to the future, the integration of cloud streaming technology promises even greater accessibility and engagement. This evolution of the digital experience aims to support multiple clients viewing the spaces simultaneously, regardless of their individual device capabilities. Tremendously excited about this potential, Daiwa House envisions a shift from traditional models to VR experiences becoming the new standard in real estate sales.

The ongoing partnership with STUDIO55 exemplifies their commitment to pushing the boundaries of what is possible in property sales, thereby ensuring that innovation remains at the forefront of their operations.

The full interview detailing this transformative journey can be found here.

About STUDIO55

Established in August 2006, STUDIO55 has been dedicated to realizing the potential of visualization in design through their innovative digital solutions. Their mission, "Support Your Design," reflects a commitment to enhancing the Industries' digital transformation and making complex data accessible and comprehensible. For more information, visit their website at STUDIO55.

About Metareal Group

With a mission to liberate people from the constraints of location, time, and language, Metareal Group has become a leader in AI-driven solutions tailored for various industries, including legal and medical. Their advanced AI development services have positioned them at the forefront of technological advancement in numerous fields. More details can be found at Metareal.