New Strategic Partnership Enhances Loyalty Reward Options for ALL Accor Members

A New Era in Loyalty Rewards: Plusgrade and ALL Accor Partnership

In a significant move for frequent travelers, Plusgrade, a leader in supplemental revenue solutions for the travel industry, and ALL Accor, the booking platform and loyalty program for Accor, have announced a strategic partnership aimed at revolutionizing the way ALL Accor members exchange loyalty points. This collaboration will facilitate a seamless conversion of points from various other loyalty programs into reward points, thereby enhancing the value that members derive from their loyalty.

Enhanced Flexibility and Experience for Members

The partnership brings to the table an innovative loyalty point redemption solution, allowing members to exchange points from participating loyalty programs like Bilt, Capital One, and Citi. This upgrade not only simplifies the process for ALL Accor members but also greatly increases their flexibility when it comes to utilizing their loyalty rewards.

Ken Harris, Founder and CEO of Plusgrade, expressed confidence in the partnership by stating, "By providing our loyalty customers with more options for redeeming their rewards, their programs become even more valuable. We are committed to helping travelers get the most out of their rewards while generating ancillary revenue for our partners. Through our collaboration with Accor, we are giving ALL Accor members even more flexibility and choices."

Redefining Loyalty with Transparency and Choice

ALL Accor is redefining what it means to be rewarded and recognized by offering its members a seamless experience across its extensive global network of 45 hotel brands and over 110 partners. The program emphasizes transparency, flexibility, and a straightforward point system that keeps members well-informed about the value of their rewards. ALL Accor empowers its members to convert their points into meaningful and personalized experiences that resonate on a personal level.

Mehdi Hemici, Chief Loyalty and Ecommerce Officer at Accor, highlighted the significance of this partnership, stating, "Our collaboration with Points, a division of Plusgrade, marks a crucial milestone for ALL Accor. It responds to our members' desire for more than just price reductions by providing them with unforgettable experiences. By combining Plusgrade's innovative technology with the strength of all Accor brands, we are developing creative ways to recognize and reward our members while increasing value across industries and regions."

Commitment to Innovation and Growth in Customer Loyalty Programs

This partnership is the latest example of how Plusgrade and ALL Accor are committed to providing innovative loyalty programs that not only foster customer engagement but also drive revenue growth for their partners. By integrating its expertise in travel loyalty and exchange solutions, Plusgrade is shaping the future of customer rewards and experiences.

About Plusgrade and ALL Accor

Plusgrade has been a powerful force in the global travel sector, offering a comprehensive portfolio of revenue-generating solutions. With over 250 clients in diverse fields like aviation, hospitality, and financial services, Plusgrade has been instrumental in unlocking significant revenue opportunities while enhancing the guest experience. Established in 2009 and headquartered in Montreal, it has offices worldwide. More details can be found at plusgrade.com.

Meanwhile, ALL Accor operates as both a booking platform and a loyalty program that encapsulates Accor's promise both during and beyond stay experiences. Through its user-friendly website and app at ALL.com, customers can access a vast selection of accommodations from over 45 Accor brands across 110 countries, always at the best prices. The program connects members to a broad spectrum of rewards and experiences, enabling them to engage in local activities, culinary masterclasses, major sports tournaments, and highly-anticipated concerts. ALL Accor is the loyalty program of choice for travelers around the globe, inviting individuals to discover the full range of offerings at all.com.