#Japan #Tokyo #Smart Drinking #SUMADORI #Atomi Gakuen

Time Travel Exhibition: A Journey Through Alcohol History

The "Time Travel Exhibition ～A Journey Through The Ages Starting With A Drink～" is a unique experiential event conceptualized by students from Atomi Gakuen Women's University. This exhibition, running from May 13 to May 31 at SUMADORI Meets in Shibuya, Tokyo, aims to cater to the curiosity of Generation Z who are eager to explore their own unique ways of enjoying alcoholic beverages.

Organized in collaboration with Associate Professor Tetsuya Nakaniwa's seminar, the exhibition is part of the Shibuya Smart Drinking Project by Smart Dori Co., Ltd. This initiative emphasizes a socially responsible drinking culture that respects diversity in drinking habits and addresses societal issues within the Shibuya district. With approximately 70% of young participants revealing they have never felt a historical connection to alcohol, and around 90% expressing a desire to discover their own ideal drinking style, this event offers a platform for exploration and learning.

The exhibition takes attendees on a historical journey from ancient to modern times, showcasing how humanity has adapted its relationship with alcohol throughout the ages. Visitors will experience different eras such as ancient times, the Middle Ages, the Age of Exploration, and the Edo period, where unique drinking customs and cocktail innovations emerged in response to changing societal contexts.

Event Details

Title: Time Travel Exhibition ～A Journey Through The Ages Starting With A Drink～
Location: SUMADORI Meets, 4-11-6 Jingumae, Shibuya, Tokyo, Japan
Dates: May 13 - May 31, 2026
Opening Hours:

• - Tuesday to Thursday: 12:00 PM - 8:00 PM (Last Order: 7:30 PM)
• - Friday to Sunday: 12:00 PM - 11:00 PM (Last Order: 10:00 PM)

Features: Illustartive displays from different eras, signature non-alcoholic cocktails, and the “Ideal Drinking Style Board” experience.

The goal of the Time Travel Exhibition is not merely to provide historical information about alcohol but to foster a sense of connection to its past and present. Visitors can enjoy cocktails inspired by each historical period while learning about varied ways to enjoy drinking that reflect their personal preferences.

Signature Non-Alcoholic Cocktails

1. Ancient: Mead Spirits (900 Yen) - A non-alcoholic rendition of the world’s oldest drink using rich grape juice and honey.
2. Middle Ages: Glühwein (900 Yen) - A non-alcoholic version of the spiced wine from medieval Germany, enhanced with coffee for a robust flavor.
3. Age of Exploration: Dark and Stormy (900 Yen) - A mix of rum-flavored syrup and ginger beer, evoking the flavors of the Caribbean during exploration.
4. Edo Period: Plum Soda (900 Yen) - A refreshing cocktail blending plum and strawberry that captures the vibrancy of the Edo period.
5. Prohibition Era: Screwdriver (900 Yen) - A non-alcoholic interpretation of the classic cocktail from the prohibition era, perfect for pairing with fun snacks.

About SUMADORI Meets

SUMADORI Meets is a groundbreaking experience-focused venue that offers a wide range of non-alcoholic beverages with alcohol content at 0%, 0.5%, and 3%. It features an array of over 180 customizable cocktails and content designed to help guests determine their ideal drinking persona. The space is designed to engage both drinkers and non-drinkers, promoting an environment of mutual respect and enjoyment of various drinking experiences.

Founded in collaboration with Asahi Beer and Dentsu Digital in January 2022, Smart Dori aims to create a society where all drinking styles are valued, targeting the younger generation who are just beginning to explore the world of alcohol. With the Time Travel Exhibition, Smart Dori continues to expand the offerings of enjoyable drinking experiences while fostering the concept of smart drinking that embraces personal preference.