Agoda Survey Reveals Japan Ranks Fourth in Asia for Breakfast Inclusion in Travel Searches
In a recent survey conducted by Agoda Company Pte. Ltd., it was revealed that travelers in Asia are increasingly prioritizing accommodations that offer breakfast. India topped the list as the country with the highest emphasis on breakfast-inclusive stays, demonstrating that this component of travel is essential for many. According to Agoda's search data from August, Japan placed fourth in Asia, with 9% of travelers using the 'breakfast included' filter while searching for lodging.
Breakfast-inclusive plans are critical for Asian travelers as they enhance the overall hotel booking experience. These plans are second only to star ratings in terms of search filter usage, underscoring how vital a hearty breakfast is to travelers. A complimentary breakfast not only provides economic support at the start of a day but also offers an opportunity to savor local flavors and hospitality, an experience that many consider valuable.
The variety of breakfasts available across Asia caters to diverse tastes, ranging from traditional local dishes to international menus, making them a significant attraction for travelers. This trend emphasizes the importance of convenience and cost-performance, contributing to the growing popularity of breakfast-inclusive stays.
The data indicates that Japanese travelers have a strong inclination to enjoy satisfying breakfasts during their trips, preferring to experience that meal at their accommodation. The same tendency can be observed among travelers from Thailand, Malaysia, South Korea, Taiwan, Indonesia, and Vietnam, all of whom prioritize having a free breakfast.
According to Satomi Nakabayashi, the Country Director of Agoda International Japan, "Breakfast is a source of energy for enjoying travel and serves as the first taste experience travelers encounter. The survey also reveals that travelers wish not only for convenience but also for authentic flavors of the location they visit. Using Agoda's breakfast-inclusive filter allows for easily finding breakfast-inclusive plans, ensuring a smooth start to travel while enjoying local tastes."
Agoda's search functionality enables travelers to seamlessly combine over six million accommodations, more than 130,000 flight routes, and over 300,000 activities for booking. Users can explore excellent lodging options easily through Agoda's mobile app or official website at Agoda.com, which caters to their travel needs conveniently.
Data Insights
Agoda analyzed accommodation search data collected in August 2025, providing insights into the trending preferences of travelers in the region.
About Agoda
As a global digital travel platform, Agoda offers access to over six million hotels and vacation rentals worldwide, alongside flights and activities at competitive prices, making travel more affordable. The Agoda website and mobile app are available in 39 languages, with customer support operating 24/7 throughout the year. A subsidiary of Booking Holdings (Nasdaq: BKNG), Agoda operates from its headquarters in Singapore, with over 7,000 staff across 27 locations. They are committed to enhancing travel booking services using cutting-edge technology to provide a seamless experience for travelers.
Website: Agoda.com
Breakfast-inclusive plans are critical for Asian travelers as they enhance the overall hotel booking experience. These plans are second only to star ratings in terms of search filter usage, underscoring how vital a hearty breakfast is to travelers. A complimentary breakfast not only provides economic support at the start of a day but also offers an opportunity to savor local flavors and hospitality, an experience that many consider valuable.
The variety of breakfasts available across Asia caters to diverse tastes, ranging from traditional local dishes to international menus, making them a significant attraction for travelers. This trend emphasizes the importance of convenience and cost-performance, contributing to the growing popularity of breakfast-inclusive stays.
The data indicates that Japanese travelers have a strong inclination to enjoy satisfying breakfasts during their trips, preferring to experience that meal at their accommodation. The same tendency can be observed among travelers from Thailand, Malaysia, South Korea, Taiwan, Indonesia, and Vietnam, all of whom prioritize having a free breakfast.
According to Satomi Nakabayashi, the Country Director of Agoda International Japan, "Breakfast is a source of energy for enjoying travel and serves as the first taste experience travelers encounter. The survey also reveals that travelers wish not only for convenience but also for authentic flavors of the location they visit. Using Agoda's breakfast-inclusive filter allows for easily finding breakfast-inclusive plans, ensuring a smooth start to travel while enjoying local tastes."
Agoda's search functionality enables travelers to seamlessly combine over six million accommodations, more than 130,000 flight routes, and over 300,000 activities for booking. Users can explore excellent lodging options easily through Agoda's mobile app or official website at Agoda.com, which caters to their travel needs conveniently.
Data Insights
Agoda analyzed accommodation search data collected in August 2025, providing insights into the trending preferences of travelers in the region.
About Agoda
As a global digital travel platform, Agoda offers access to over six million hotels and vacation rentals worldwide, alongside flights and activities at competitive prices, making travel more affordable. The Agoda website and mobile app are available in 39 languages, with customer support operating 24/7 throughout the year. A subsidiary of Booking Holdings (Nasdaq: BKNG), Agoda operates from its headquarters in Singapore, with over 7,000 staff across 27 locations. They are committed to enhancing travel booking services using cutting-edge technology to provide a seamless experience for travelers.
Website: Agoda.com
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