#Japan #Tokyo #Asken #AI Meal Management #Nutrition & Diet

Asken Achieves Dominance in the Nutrition & Diet App Market in Japan

Asken, an AI-driven meal management application, has once again demonstrated its industry supremacy by ranking No. 1 in downloads, revenue, and active user numbers in the Nutrition & Diet category for 2025, according to data compiled by app analytics firm Sensor Tower. This achievement marks the fourth consecutive year that Asken has held the top position across these three crucial metrics from 2022 to 2025.

The application boasts a vibrant user base exceeding 13 million members, and its success reflects the growing demand for innovative, technology-driven health solutions that facilitate nutritional awareness and diet management.

Continuous Improvement Through AI Integration

Asken understands the importance of enhancing user experiences. In pursuit of an easier and more efficient way for users to log their meals, the app has integrated advanced AI capabilities.

Enhanced AI Image Recognition

The AI image recognition feature has received significant upgrades, now offering a 25% increase in accuracy. Users can snap pictures of their meals and the app identifies menu items with impressive precision. Notably, for off-the-shelf products, the app can now recognize brand names and product labels, increasing the number of items analyzed from meal photos. This improvement aligns with Asken's core mission to simplify user engagement in meal tracking.

New AI-Powered Meal Logging Function

Responding to user feedback about the challenge of traditional text input, Asken also rolled out a new AI meal logging feature, allowing users to record meals through speech or chat. This hands-free method simplifies meal entry, making it more accessible for those on the go. Interested in keeping a record of an improvised recipe like “consomme soup with radish, bok choy, and chicken”? Simply describe it, and the AI will identify the closest menu items to log.

Engaging Community Through Events and Collaborations

Beyond its app capabilities, Asken launched several initiatives aimed at making healthy living enjoyable and interactive.

The Adult Dietary Education Exhibition

In May 2025, Asken hosted the 'Asken Style Adult Dietary Education Exhibition'. More than 1,100 attendees engaged in seminars and activities designed to inspire conversations and practical applications of healthy habits in daily life. The festival atmosphere, packed with fun and informative content, aimed to motivate participants to adopt healthier practices easily.

Creative Collaborations

Asken has also collaborated with various organizations to create unique experiences that promote well-being. An initiative with the sleep game app Pokémon Sleep led to the development of four fun “sleep support recipes” that echo the game’s culinary elements, all crafted with precision by Asken's nutritionists. Collaborations with apps such as Pikmin Bloom, karaoke giant Big Echo, and the movie Exit No. 8 provide exciting avenues for exercise and entertainment, reinforcing the idea that healthy living can be fun and engaging.

Partnerships with Local Governments to Enhance Public Health

Asken recognizes the diverse health needs across life stages and has partnered with local governments to provide tailored nutritional support.

Initiatives in Edogawa Ward

In a program with Edogawa Ward, Asken introduced the 'AsuMama Course', a six-month complimentary service aimed at providing nutritional guidance and weight management for pregnant women and their partners. This program addresses issues like inadequate weight gain and nutritional deficits during pregnancy, helping users rethink daily meals conveniently through their smartphones.

Educational Support in Sakai City

In Sakai City, Asken has pioneered school education initiatives aimed at middle school students, empowering around 20,000 students to develop healthy eating habits. Students are encouraged to log their meals from school lunches and home dinners, promoting nutritional awareness during their developmental years.

Asken - Your Personalized Nutritional Advisor

Asken is more than just a meal logging app; it embodies the essence of personalized nutrition by using technology to function as an individual’s dedicated nutritionist. With accurate caloric and nutrient analysis and over 150,000 meal items available in its database, it offers real-time feedback and tailored advice to improve users' dietary practices. With more than 100 billion meals logged, Asken empowers its users to enhance their dietary choices effectively.

As a trailblazer in the nutrition app landscape, Asken remains committed to its mission of enhancing people's health through informed dietary choices across various life stages. Visit the official site to join the community and start your journey toward better health today: Asken Official Site.