UWA and Avid Collaborate to Enhance Audio Vivid at IBC 2025

The UHD World Association (UWA) is excited to announce a groundbreaking technical partnership with Avid®, aimed at integrating the Audio Vivid standard into the Pro Tools® ecosystem. This collaboration marks a pivotal moment for the audio industry, as it brings innovative features to professional post-production and broadcast workflows, setting a new benchmark for immersive audio experiences.

During the upcoming IBC 2025 event, Avid will showcase a specially configured Pro Tools workstation that supports the Audio Vivid format. This marks a significant advancement in integrating immersive audio technology, which promises to transform the way professionals approach audio production. By being among the first organizations to incorporate Avid's immersive SDK, UWA is pioneering the integration of spatial audio production with professional-grade workstation environments.

Visitors to Avid's booth will have the chance to see technical experts demonstrate how Pro Tools supports the Audio Vivid format and get a sneak peek into the new workflow enhancements that this integration will bring. Furthermore, the official launch of Audio Vivid within Pro Tools is set to occur shortly after the event, demonstrating UWA's commitment to advancing the adoption of open, interoperable audio standards.

At UWA's booth (3C.48), exclusive demonstrations will take place, including an Audio HDR Vivid Immersive Room. This exhibit will illustrate how these open standards are poised to redefine professional audio and video workflows. A special