#Japan #Tokyo #Lip Care #CHOOSY #3D Lip

Introducing the Next Generation of Lip Care: CHOOSY's Waterly 3D Lip

In the ever-evolving world of beauty, the desire for effective and luxurious lip care products has led to the birth of CHOOSY’s latest innovation— the Waterly 3D Lip. Established in Minato-ku, Tokyo, Sun Smile Co., Ltd., under the leadership of President Tokuya Tanaka, aims to revolutionize the standard of lip care with a remarkable focus on hydration and nourishment.

What is CHOOSY?

CHOOSY is a brand dedicated to enhancing self-confidence by caring for essential beauty elements, helping individuals embrace their true selves. Their commitment to quality and efficacy has made them popular in the beauty community.

The Problem with Traditional Lip Care

Many lip products rely heavily on oils, which can create a barrier but do not effectively nourish or hydrate the lips. CHOOSY has addressed this age-old issue by introducing the Waterly 3D Lip, which advocates a new, innovative habit of hydrating the lips without the overdependence on oil-based products.

Key Features of Waterly 3D Lip

The Waterly 3D Lip is designed based on the skin structure of the lips, incorporating specialized technology to deliver hydration. Here’s how it works:

1. Hydration - Moisturizing: The product is infused with human-like ceramides that penetrate deeply into the lips. This ensures the lips become luxuriously soft and well-hydrated.

2. Protection - Barrier: A hydro film adheres closely to the lips, locking in moisture and shielding them from external aggressors such as dryness and stress.

3. Revitalization - Firming: The incorporation of plant-based retinol, hailed as the next-generation retinol, helps refine the texture of dry, chapped lips. Your lip makeup will shine on a smooth and supple canvas.

An Aromatic Experience

Beyond its impressive functionality, the Waterly 3D Lip also delights the senses with a refreshing white tea fragrance that adds an extra layer of luxury to the application experience.

Product Overview

• - Brand: CHOOSY
• - Product Name: Waterly 3D Lip
• - Content Weight: 11g
• - Price: 880 JPY (tax included)
• - Launch Date / Availability:

- Pre-release: September 15, at select LOFT stores and online
- General Release: October 1, across various variety shops, selected drug stores, and on the official Sun Smile online store (Suns Marche).

Where to Buy

The Waterly 3D Lip will be available in LOFT and PLAZA retail outlets as well as the @cosme STORE initially, followed by a broader release in various shops and online stores.

Conclusion

With the introduction of the Waterly 3D Lip, CHOOSY presents a unique blend of hydration, protection, and revitalization. This innovative lip care product redefines how we think about lip treatments, ensuring you can flaunt beautiful, hydrated lips all day long. Explore this new era of lip care and embrace the confidence that comes with it.