Discover the All-New Earl Grey Milk Tea Chocolate Pie from Lotte!
Lotte, a renowned confectionery company based in Tokyo, Japan, is excited to introduce its latest addition to the popular Chocolate Pie range. The new flavor, dubbed "Earl Grey Milk Tea Chocolate Pie," is set to hit the shelves nationwide on June 24, 2025. This product is the second offering in the "Chocolate Pie for a Break" series, aimed at providing the perfect flavor for taking a much-needed pause during busy days.
The first installment in this series, featuring a matcha tiramisu flavor, was a resounding success, exceeding sales forecasts by 160%. Building on this success, Lotte sought feedback from its fans through a social media poll to identify desirable flavors for the break-time treat. The consensus? Earl Grey Milk Tea emerged as the favorite.
This new Chocolate Pie is designed for those moments when you need a brief respite from daily chores or work—ideal for indulging in a sweet reward after a busy morning or for energizing yourself for the tasks ahead. Each Chocolate Pie features a refreshing Earl Grey cake with creamy milk filling that perfectly captures the essence of milk tea, all wrapped up in the beloved Chocolate Pie format.
One standout aspect of this product is the incorporation of finely chopped Earl Grey tea leaves into the cake, enhancing the aromatic experience. With the signature taste of Lotte, this pie promises a delightful flavor that will refresh your senses.
In terms of presentation, the packaging is thoughtfully designed to evoke the cozy atmosphere of a café on a bustling street corner, inviting you to take a break. The look and feel of the packaging encourage consumers to unwind and savor their Chocolate Pie during those rare, quiet moments.
Product Highlights:
According to market research conducted by Lotte, it became clear that a significant number of customers enjoy Chocolate Pie during their breaks as a treat to reward themselves for their hard work and to gear up for what’s next. This customer insight inspired the development of the "Chocolate Pie for a Break" series, leading to this delicious second installment.
Lotte also noted from their recent survey that many fans prefer to enjoy Chocolate Pie chilled, especially during the summer months. Over 80% of surveyed customers indicated that they store their Chocolate Pies in the fridge. Keeping this in mind, Lotte has aimed to ensure that the Earl Grey Milk Tea Chocolate Pie retains its delightful aroma and flavor even when chilled.
The unique recipe for this pie includes a focus on incorporating the Earl Grey leaves into the cake batter itself, ensuring a fragrant, satisfying treat that stands out even when served cold.
This new release is just the beginning! Lotte is already in the planning stages for the third installment of the "Chocolate Pie for a Break" series. Stay tuned for more exciting flavors and launches from Lotte in the coming months! For more information, visit their official website at Lotte.co.jp.
The first installment in this series, featuring a matcha tiramisu flavor, was a resounding success, exceeding sales forecasts by 160%. Building on this success, Lotte sought feedback from its fans through a social media poll to identify desirable flavors for the break-time treat. The consensus? Earl Grey Milk Tea emerged as the favorite.
This new Chocolate Pie is designed for those moments when you need a brief respite from daily chores or work—ideal for indulging in a sweet reward after a busy morning or for energizing yourself for the tasks ahead. Each Chocolate Pie features a refreshing Earl Grey cake with creamy milk filling that perfectly captures the essence of milk tea, all wrapped up in the beloved Chocolate Pie format.
One standout aspect of this product is the incorporation of finely chopped Earl Grey tea leaves into the cake, enhancing the aromatic experience. With the signature taste of Lotte, this pie promises a delightful flavor that will refresh your senses.
In terms of presentation, the packaging is thoughtfully designed to evoke the cozy atmosphere of a café on a bustling street corner, inviting you to take a break. The look and feel of the packaging encourage consumers to unwind and savor their Chocolate Pie during those rare, quiet moments.
Product Highlights:
- - Launch Date: June 24, 2025
- - Availability: Nationwide
- - Contents: Contains six pieces
- - Pricing: Open pricing, with a suggested retail price of around 421 yen (tax included)
According to market research conducted by Lotte, it became clear that a significant number of customers enjoy Chocolate Pie during their breaks as a treat to reward themselves for their hard work and to gear up for what’s next. This customer insight inspired the development of the "Chocolate Pie for a Break" series, leading to this delicious second installment.
Lotte also noted from their recent survey that many fans prefer to enjoy Chocolate Pie chilled, especially during the summer months. Over 80% of surveyed customers indicated that they store their Chocolate Pies in the fridge. Keeping this in mind, Lotte has aimed to ensure that the Earl Grey Milk Tea Chocolate Pie retains its delightful aroma and flavor even when chilled.
The unique recipe for this pie includes a focus on incorporating the Earl Grey leaves into the cake batter itself, ensuring a fragrant, satisfying treat that stands out even when served cold.
This new release is just the beginning! Lotte is already in the planning stages for the third installment of the "Chocolate Pie for a Break" series. Stay tuned for more exciting flavors and launches from Lotte in the coming months! For more information, visit their official website at Lotte.co.jp.
Topics Consumer Products & Retail）
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