#Japan #Tokyo #Kids Design Award #ITOKI #Cretta

Itoki’s Cretta Receives the 20th Kids Design Award

In a remarkable achievement for educational design, Itoki Corporation, headquartered in Chūō, Tokyo, has been honored at the 20th Kids Design Award for its innovative series of combinable learning furniture known as Cretta. This esteemed award, organized by the Kids Design Association, recognizes outstanding products, services, and activities designed with children's needs and growth in mind.

About the Award-Winning Product: Cretta

Cretta stands as a testament to Itoki's commitment to creating adaptable learning environments that grow alongside children. Developing furniture that respects the changing nature of contexts and learning styles, the Cretta series is designed to cater specifically to children—from their early years up to adolescence.

Among its notable features, the Cretta furniture set includes a children's desk that can be transformed into a storage rack as the child matures. This innovative approach not only allows for prolonged use without the need for frequent replacements, but also provides opportunities for parents to buy necessary storage items as the child’s belongings and learning materials expand. Its minimalist design ensures that the furniture is versatile enough to fit in various spaces without compromising aesthetic appeal.

Addressing the Challenges of Traditional Children's Furniture

Historically, children's desks have a limited lifespan, often being discarded after just a few years as children outgrow them. Acknowledging this, the Cretta series was designed to foster a lasting relationship between children and their learning tools. Through Cretta, Itoki aspires to instill a sense of autonomy in children, allowing them to personalize their space, and encouraging them to cherish and maintain their belongings over time—thereby nurturing a sense of responsibility and maturity.

Itoki’s history in furniture design stretches over 130 years, positioning the company as a leader in innovative educational environments. Recent efforts include continuous research to adapt to the evolving lifestyles and learning needs of children today, with insights gleaned from their ongoing educational studies shaping the design and functionality of Cretta.

Previewing Cretta in Showrooms

Customers can experience Cretta firsthand at ZA SALON TOKYO, Itoki's dedicated showroom for individual customers, which is an excellent venue to focus on modern educational furniture solutions. Reservations can be made through their online portal where visitors can find detailed information on the available products including Cretta.

Operating hours are conveniently set for accessibility, allowing interested customers to visit and explore the offering in person—broadening the chance for connection between products and potential consumers.

Commitment to the Future

The Kids Design Award revolves around several critical pillars, aimed at involving children in societal development, enhancing their creativity and sensibility, and ensuring their safety and well-being in everyday life. Cretta embodies these principles through its thoughtful design and functionality.

Founded in 1890, Itoki Corporation continues to pioneer in the educational furniture sector, with a steadfast commitment to improving learning environments for children, balancing aesthetics and functionality to promote better learning outcomes. Their mission, to design the future of working and learning spaces, is evident in their ongoing development and dedication toward evolving their offerings based on real-world needs.

By enriching the lives of children from an early age, Itoki not only supports their educational journey but also contributes to creating better all-around learning experiences that will resonate with families and communities for years to come.