Trust in Aesthetics
2025-06-26 02:28:54

Exploring Trust in the Rapidly Growing Aesthetic Medicine Industry

Trust Management: Building Trust in Aesthetic Medicine



The aesthetic medical industry is witnessing unprecedented growth, and with it, the challenges of establishing trust among patients, staff, and the wider community. On July 1, 2025, Seishin Beauty Clinic will release a new business book titled 'Trust Management', authored by the clinic's chief director, Dr. Tatsuhiro Kamakura. The book aims to tackle the complexities of building trust in an industry often plagued by negative perceptions.

About the Book



'Trust Management' explores the principles of establishing a trustworthy environment in the rapidly evolving aesthetic medical industry. It details practical strategies and philosophical insights developed over Dr. Kamakura's thirty years of experience in the field. The clinic, based in Roppongi, Tokyo, has expanded to eleven locations across Japan and Asia, celebrating its 32nd anniversary in October 2025.

Dr. Kamakura emphasizes that trust is built not solely through economic efficiency or numerical objectives but thrives on the “invisible powers” of humanity, sincerity, communication, and empathy. The book candidly shares the nuances of how he has cultivated and maintained trust as both a physician and a leader. Real-life anecdotes, innovative approaches, and even some hard-earned lessons from challenges faced on his journey are included, providing a comprehensive view of what it takes to earn and sustain trust.

Key Themes



The content is designed to resonate not only with professionals in the aesthetic medical sector but with anyone interested in management and trust-building across various fields. The chapters delve into different aspects of trust, detailing:

1. Facing Distrust and Criticism: The aesthetic medical sector has long battled skepticism. Dr. Kamakura discusses his experiences and strategies to overcome mistrust in this critique-heavy environment.
2. Respect for Others: Trusting relationships begin with respect. The book emphasizes the importance of valuing all stakeholders, including patients and team members.
3. Open-heartedness: Maintaining an open heart helps in bridging gaps and fostering connections without barriers.
4. Consistency: A steadfast commitment to principles shapes a hallmark of trustworthiness.
5. Altruism: A selfless approach to patient care and relationships strengthens bonds.
6. Broad Perspectives: Cultivating a wider viewpoint allows for better understanding and improved relationships.
7. The Role of Trust in Success: Ultimately, achieving success in work and life hinges on trust from those around us.

Dr. Tatsuhiro Kamakura: Author and Leader



Dr. Kamakura graduated from the University of Miyazaki and trained in surgery at Kyushu University. He has extensive experience and has held various esteemed positions in the field, including becoming the chief director of Seishin Beauty Clinic in 2004. He retired from patient care in 2023, choosing instead to invest his efforts into nurturing the next generation of medical professionals. His leadership extends to advocating for improvements in the aesthetic medical industry, contributing actively as a member of panels focused on appropriate medical practices.

With his current role as the president of the Japanese Society of Aesthetic Surgery (JSAS) since 2022, he continues to influence and uplift standards within the industry. He balances his time between clinical practice, education, and fostering a collaborative environment among medical professionals.

Publication Details



  • - Title: Trust Management
  • - Author: Tatsuhiro Kamakura
  • - Release Date: July 1, 2025
  • - Price: 1,760 JPY (tax included)
  • - ISBN: 978-4344693715
  • - A special website for the book will be available from June 30, 2025, at this link.

About Seishin Beauty Clinic



Operating under the slogan “Serious about Aesthetic Medicine,” Seishin Beauty Clinic is a leading name in Japan's aesthetic medical sector, known for our commitment to transparency and pioneering efforts in regenerative medicine. With clinics in Sapporo, Roppongi, Ginza, Shibuya, and various other locations, Seishin promotes a patient-centric approach and a high level of expertise, with exceptional professional qualifications among our medical staff. The commitment to education, innovative practices, and quality care defines our ethos as a clinic dedicated to enhancing the aesthetic experience.

For those interested, direct interviews and consultations with our physicians are available through various communication channels, including video calls and emails. Research inquiries and location scouting can also be easily arranged. We encourage professionals, industry insiders, and anyone intrigued by building trust in their fields to engage with 'Trust Management' and explore its invaluable insights.



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