#United States #Las Vegas #CES 2026 #AllsWell #LEAP GEO

AllsWell’s Strategic Move at CES 2026

At the 2026 Consumer Electronics Show (CES) held in Las Vegas, AllsWell, a prominent global brand communications consultancy, made waves with the announcement of a strategic partnership with LEAP GEO, a company specializing in Generative Engine Optimization (GEO). The collaboration is geared towards transitioning from traditional brand exposure to measurable growth in AI citations and recommendations.

Understanding the Partnership

This partnership addresses a pivotal question for brands in the age of generative AI: how are brands referenced and recommended by these intelligent systems? By combining AllsWell's expertise in managed brand public relations with LEAP GEO's innovative techniques, the two companies are set to create a robust communications framework. This framework focuses on actionable strategies that are not only trackable but continually improvable in order to adapt to the ever-evolving communications landscape.

Since its last appearance at CES in 2025, where AllsWell announced a managed PR execution model for the North American market, the company has recognized the significant shift in how consumers discover and evaluate brands. The rapid adoption of generative AI for obtaining information and recommendations is reshaping the effectiveness metrics for brand communications; the focus has shifted from mere visibility to actual AI citations.

Innovating Brand Communications

Through their partnership, AllsWell and LEAP GEO are integrating GEO capabilities into its established Managed Partnership Model. This blend results in a seamless communications strategy that enhances:

• - Brand Strategy and Narrative Development: Curating compelling narratives that resonate with target audiences.
• - Managed PR Execution and Media Relations: Streamlining media engagement to maximize impact.
• - Brand Visibility in Generative Search Environments: Adapting strategies to fit within the frameworks of generative AI.
• - Growth in AI Citations and Recommendations: Transitioning from basic exposure metrics to measurable outcomes in brand trust.

LEAP GEO's approach emphasizes optimizing content so that brand information is easily understood and retrieved by generative AI platforms. This transformation of AI references into actionable, measurable data will serve as a compass for quantifying growth across various markets and languages.

A Collaborative Approach to Future Branding

The strategic collaboration between AllsWell and LEAP GEO will focus on several core areas:
1. Setting PR Asset Standards for AI Search: Defining optimal content structures and frameworks to enhance AI citation prospects.
2. Optimizing Communications Solutions: Centering these solutions around AI citations to fuel brand growth.
3. Long-term Brand Development: Converting transient exposure into lasting trust and recommendation assets across global markets.

As generative AI continues to evolve, so does the importance of being cited by these systems. Leveraging this partnership, AllsWell aims to embed these capabilities into their communications strategies systematically, thereby enhancing their existing marketing frameworks.

Voices Behind the Vision

The founders of both firms expressed enthusiasm about the collaboration. The founder of LEAP GEO pointed out that "in generative search environments, being cited by AI is a critical growth variable. Geo aims to make citation growth manageable and optimizable." In response, AllsWell's founder emphasized the importance of not only being worthy of citations but also developing a structure that facilitates easy referencing.

This partnership signifies a concerted effort to refine and elevate the quality of brand communications in the generative AI era, showcasing AllsWell's commitment to authentic, credible, and verifiable messaging.

About AllsWell

AllsWell is a global brand communications consultancy specializing in long-term value-driven strategies and managed execution for clients across North America, Europe, and the Asia-Pacific. With an emphasis on leveraging modern technologies, AllsWell continues to evolve its service offerings to meet the dynamic needs of brand growth in today's digital landscape.