Experience the Joy of the Min-kuru Stamp Rally This Golden Week!
Tokyo's Transportation Bureau, led by Director Yaeiko Horikoshi, is collaborating with Frobel-kan, a renowned children's book publisher, for a unique event: the 'Min-kuru Stamp Rally'. This vibrant campaign celebrates the release of the beloved mascot character 'Min-kuru's' first official picture book titled 'Min-kuru Rides the Bus', which includes a limited edition tote bag for its first release.
The stamp rally is designed to engage families and children during the Golden Week holidays. Participants will collect stamps located at various bookstores along the Toei public transportation routes. Each stamp features both Min-kuru and the characters from Frobel-kan’s story. Once participants collect a certain number of stamps, they can claim exclusive, picture book-themed gifts at the Toei-retail shop, 'Toeiro'. Additionally, there are special purchase rewards for those who buy the campaign’s featured books at designated Kumazawa bookstores.
Event Details
Stamp Sheet Distribution Locations
Stamp sheets will be available across multiple locations:
Participating Kumazawa Bookstores
1. Kumazawa Bookstore Asakusa: Taito Ward, 1-4-1 Hanakawado, Alive 4F, near Tobu Asakusa Station.
2. Kumazawa Bookstore Toyosu: Koto Ward, 3-4-8 Toyosu, Super Viva Home, 2F.
3. Kumazawa Bookstore Nishi-Arai: Adachi Ward, 1-20-1 Sakaecho, Ario Nishi-Arai 3F.
4. Kumazawa Bookstore Kinshicho: Sumida Ward, 2-2-1 Kinshi, Alca Kit Kinshicho 9F.
5. Kumazawa Bookstore Minami-Senchu: Arakawa Ward, 4-7-2 Minami-Senchu, LaLa Terrace.
6. Kumazawa Bookstore Sunshine City Alpa: Toshima Ward, 3-1-2 Higashi-Ikebukuro, Sunshine City.
Participants are encouraged to check each store’s opening hours in advance.
Gift Redemption Location
Gift distribution will take place at the Toei retail shop, Toeiro, located in Chiyoda Ward, 4-8-22 Kudan South, near Ichigaya Station.
Prizes:
1. Collaboration Stickers: First 1,000 participants who collect three stamps will receive these stickers.
2. Limited Edition LINE Stickers: First 300 participants collecting all six stamps.
3. Bus Seat Pattern Blanket: Draw held among those who collected all six stamps, limited to 30 participants.
Purchase Bonuses:
During the event, purchasing 'Min-kuru Rides the Bus' or other qualifying Frobel-kan books from Kumazawa bookstores will grant participants a 'Collaboration Clear Bookmark'. Additionally, first 500 buyers at Toeiro of 'Min-kuru Rides the Bus' will receive a 'Min-kuru Masking Tape'.
The exciting new picture book 'Min-kuru Rides the Bus', celebrating Tokyo's 75 years of bus operation, invites readers to join Min-kuru on a delightful day full of adventures. The engaging story features fun activities for children and fascinating illustrations, making it a great addition to any family's bookshelf.
Published by Frobel-kan, the book will officially release on April 25, 2025, priced at 3,278 yen (tax included). Unlock a world of fun this Golden Week by searching for Min-kuru aboard the Toei transportation and enjoy the thrill of the stamp rally while exploring local bookstores!
The stamp rally is designed to engage families and children during the Golden Week holidays. Participants will collect stamps located at various bookstores along the Toei public transportation routes. Each stamp features both Min-kuru and the characters from Frobel-kan’s story. Once participants collect a certain number of stamps, they can claim exclusive, picture book-themed gifts at the Toei-retail shop, 'Toeiro'. Additionally, there are special purchase rewards for those who buy the campaign’s featured books at designated Kumazawa bookstores.
Event Details
- - Duration: The event runs from April 25, 2025, to June 30, 2025.
- - Participation: To join, participants may pick up a stamp sheet starting April 25 and embark on a quest to gather stamps from six specified bookstores, including those of Kumazawa. Each time participants present their completed stamp sheet at Toeiro, they will receive gifts based on the number of stamps collected.
Stamp Sheet Distribution Locations
Stamp sheets will be available across multiple locations:
- - Onboard Toei buses
- - Toei bus depots
- - Toei subway stations except for certain stops
- - The six participating Kumazawa bookstore locations
Participating Kumazawa Bookstores
1. Kumazawa Bookstore Asakusa: Taito Ward, 1-4-1 Hanakawado, Alive 4F, near Tobu Asakusa Station.
2. Kumazawa Bookstore Toyosu: Koto Ward, 3-4-8 Toyosu, Super Viva Home, 2F.
3. Kumazawa Bookstore Nishi-Arai: Adachi Ward, 1-20-1 Sakaecho, Ario Nishi-Arai 3F.
4. Kumazawa Bookstore Kinshicho: Sumida Ward, 2-2-1 Kinshi, Alca Kit Kinshicho 9F.
5. Kumazawa Bookstore Minami-Senchu: Arakawa Ward, 4-7-2 Minami-Senchu, LaLa Terrace.
6. Kumazawa Bookstore Sunshine City Alpa: Toshima Ward, 3-1-2 Higashi-Ikebukuro, Sunshine City.
Participants are encouraged to check each store’s opening hours in advance.
Gift Redemption Location
Gift distribution will take place at the Toei retail shop, Toeiro, located in Chiyoda Ward, 4-8-22 Kudan South, near Ichigaya Station.
Prizes:
1. Collaboration Stickers: First 1,000 participants who collect three stamps will receive these stickers.
2. Limited Edition LINE Stickers: First 300 participants collecting all six stamps.
3. Bus Seat Pattern Blanket: Draw held among those who collected all six stamps, limited to 30 participants.
Purchase Bonuses:
During the event, purchasing 'Min-kuru Rides the Bus' or other qualifying Frobel-kan books from Kumazawa bookstores will grant participants a 'Collaboration Clear Bookmark'. Additionally, first 500 buyers at Toeiro of 'Min-kuru Rides the Bus' will receive a 'Min-kuru Masking Tape'.
The exciting new picture book 'Min-kuru Rides the Bus', celebrating Tokyo's 75 years of bus operation, invites readers to join Min-kuru on a delightful day full of adventures. The engaging story features fun activities for children and fascinating illustrations, making it a great addition to any family's bookshelf.
Published by Frobel-kan, the book will officially release on April 25, 2025, priced at 3,278 yen (tax included). Unlock a world of fun this Golden Week by searching for Min-kuru aboard the Toei transportation and enjoy the thrill of the stamp rally while exploring local bookstores!
Topics Entertainment & Media）
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