Hisense Kicks Off Countdown to FIFA World Cup 2026 with New Entertainment and Smart Living Innovations

Hisense Launches Countdown to FIFA World Cup 2026

Hisense, a leading brand in consumer electronics and home appliances, has officially begun a 50-day countdown to the FIFA World Cup 2026™. This exciting initiative marks Hisense's third consecutive sponsorship of this prestigious sporting event, which continues the brand's commitment to enriching the experience of fans worldwide.

Cutting-Edge Technology for an Unforgettable Experience

Hisense is set to showcase its newest innovations designed to revolutionize how fans enjoy their favorite sports. At the center of this launch is the RGB MiniLED display technology, showcased through their flagship UR9 series TV. The UR9 boasts a remarkable RGB backlighting system and the Hi-View AI Engine RGB processor, achieving 100% color coverage of the BT.2020 standard, which results in stunningly accurate and vibrant visuals.

What sets the UR9 apart is its native refresh rate of 180Hz and a sophisticated 4.1.2 audio system fine-tuned by noted audio experts at Devialet, delivering stadium-like sound right in your living room. Hisense has created region-specific panels optimized for various markets, providing anti-reflective surfaces for Europe and Australia, and sleek obsidian panels for North America.

Official Role at FIFA World Cup 2026

During a recent event held at FIFA's headquarters in Zurich, Hisense unveiled its new range of RGB MiniLED televisions and reaffirmed its role as the official and exclusive TV provider for the Video Assistant Referee (VAR) technology at the FIFA World Cup 2026 in the USA, Canada, and Mexico. With advanced imaging capabilities, the Hisense RGB MiniLED TVs will enhance the clarity and authenticity of crucial moments, ensuring that referees have the best tools to make informed decisions.

Transforming Home Entertainment

Hisense is not just elevating the viewing experience; the brand is also redefining home entertainment with its premium lineup of laser displays. The XR10 and L9Q models aim to transform living spaces into immersive stadiums for watching matches. The XR10 laser projector offers impressive 6000 lumens brightness and 60,000:1 contrast, alongside smart projection capabilities of up to 300 inches, heightening the clarity of every exhilarating game moment.

In addition, the L9Q laser television, which impressed FIFA President Gianni Infantino at CES 2026, creates breathtaking cinema-quality screens of up to 200 inches with ultra-short throw distances, producing vivid colors that immerse viewers further into the action. Together, these premium laser displays allow any home to become a vibrant arena, capturing the excitement and atmosphere of the FIFA World Cup 2026™.

Smart Living Solutions

Beyond entertainment, Hisense is enhancing the overall match day experience with its intelligent product portfolio that connects homes. The award-winning U8 air conditioner combines refined design with efficient temperature regulation, while the PureFlat Smart Series refrigerator, powered by the ConnectLife platform, allows seamless interaction between devices for meal planning, content sharing, and home communication. Hisense's vision for a socially connected kitchen redefines cooking and hosting.

Uniting Fans Around the World

As the countdown to the FIFA World Cup 2026™ accelerates, Hisense bridges cutting-edge technology with global sports enthusiasm, fostering immersive viewing, connected experiences, and smarter living solutions that unite fans with the game and each other. With a steadfast commitment to innovation in both home entertainment and appliance solutions, Hisense is dedicated to its vision of 'Innovating a Brighter Life', transforming everyday moments into extraordinary shared experiences on the world's biggest stage.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries and specializing in high-quality multimedia products, intelligent IT solutions, and state-of-the-art home appliances. According to Omdia, Hisense is the world leader in the segment of televisions with a screen size of 100 inches and above for the years 2023 to 2025. As the originator of the RGB MiniLED technology, Hisense continues to lead the next generation of RGB MiniLED innovations. As an official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships that connect with audiences worldwide.