#Japan #Shibuya #Ishizawa Lab #Rice Mask #Keaana Nadeshiko

Keaana Nadeshiko Rice Mask Hits 500 Million Shipments

In a remarkable achievement, Ishizawa Lab, based in Shibuya, Tokyo, has announced that its beloved Keaana Nadeshiko Rice Mask has surpassed a staggering 500 million shipments since its launch in November 2015. This incredible milestone highlights the mask's popularity, which has caught the attention of skincare enthusiasts across Japan and around the world.

The Keaana Nadeshiko Rice Mask is infused with 100% domestically sourced rice-derived ingredients, notably the Rice Serum. This sheet mask has gained a reputation for its exceptional texture and affordability, making it a hot topic on social media platforms. Thanks to positive word-of-mouth, it has also made its way into the international skincare market, becoming a popular souvenir for tourists visiting Japan. With the increase in foreign visitors to Japan, the mask has been flying off the shelves among international customers as well.

Since its release, the Rice Mask has garnered widespread usage, resulting in a monumental total of 500 million shipments by October 2025.

Survey Insights: What Does the Rice Mask Mean to Women?

To better understand the impact of the Keaana Nadeshiko Rice Mask, a comprehensive survey was conducted among 1,000 women aged between their teens and 40s. The survey, running from October 9 to October 10, 2025, aimed to gauge the sentiments surrounding this popular product.

Key Findings:

• - The Rice Mask is loved primarily for its efficacy in rice-based skincare.
• - A remarkable 70.1% of respondents indicated they have purchased the mask more than once, with a notable percentage (10.3%) confirming they have bought it over ten times.
• - Many women affectionately described the Rice Mask as a