Introducing Eco-Friendly Refill Hair Care by I'm La Floria: A Sustainable Choice

Embrace Sustainability with I'm La Floria's Refillable Hair Care

I'm La Floria, a brand dedicated to self-care and understanding oneself, is launching an innovative line of refillable shampoo and conditioner. Starting January 20, 2026, customers can reserve these products through the official website, paving the way for eco-conscious hair care solutions.

A Response to Customer Wishes

The inception of this refillable option arose from numerous requests from loyal customers. Many expressed their desire to continue using products they love without repeatedly purchasing new bottles, thus contributing to reducing waste. These insights led us to rethink our approach: making sustainability an integral part of a pleasant, long-term hair care routine.

The Core Principles Behind Refillables

The new refill line from I'm La Floria is underpinned by three key elements:
1. Affordability for Continued Use: Our pricing structure ensures that customers can maintain their daily hair care regimen without breaking the bank.
2. Eco-Conscious Choices: By reducing single-use containers, this line promotes a decrease in overall waste, aligning with contemporary environmental priorities.
3. Convenient Starter Kits: For newcomers, we offer attractive sets that allow for a comprehensive and economical approach to hair care from the get-go.

This innovative refillable series promises to make the act of continuing a beauty regimen not just a responsibility but a joyous choice.

Product Details

The new refillable options include:

- Moist Shampoo Refill: 450ml
- Moist Treatment Refill: 450g
- Fragrance: Eve Pièce Rose, transforming your hair care routine into a delightful experience akin to a luxurious at-home head spa.
- Pricing: Each refill will retail at an inviting price of ¥4,950 (including tax).

Designed with hormonal changes in mind that can affect hair quality, our line aims to foster strong and beautiful hair despite age, childbirth, or environmental factors. By creating a healthier scalp environment and easier hairstyles, we hope to empower users to express their ideal looks with confidence.

Pre-Order Event Details

To encourage early adopters, we are offering a pre-order sales event on our official site:

- Pre-Order Period: From January 20, 2026, to January 26, 2026.
- Available Products: Single shampoo and treatment refills, combo sets, and the complete refill starter kit.
- Special Offers: Those pre-ordering will receive exclusive discounts and original novelty items, making this a unique opportunity to join our sustainable beauty journey.

Check our official website for more information on all the offers during this period.

Recognition and Awards

Our products have already gained significant attention, being featured in respected beauty publications. For example:

- LDK the Beauty August Issue (released June 20, 2025) rated us as the Best Shampoo and Conditioner.
- LDK the Beauty July Issue (released May 22, 2025) awarded us the Best Buy in the Shampoo and Conditioner Category.