#Spain #Huawei #Barcelona #Mobile Services #Tourism

HUAWEI Mobile Services and the Future of Tourism at MWC 2025

HUAWEI Mobile Services made a significant impact at the Mobile World Congress (MWC) 2025 by reinforcing its dedication to reshaping the tourism landscape, especially focusing on the robust ties between Spain and China in the tourism sector. As China remains a crucial market for tourist travel to Spain, adapting to the changing consumer preferences is essential for the industry to thrive.

A Shift in Tourism Trends

With the growing interest of Chinese travelers, notable trends are emerging for 2025. One of the critical shifts involves promoting travel during the off-peak seasons, as destinations strive to attract visitors year-round. Additionally, there is an emphasis on decentralization, encouraging tourists to explore regions beyond the major urban centers. Long-lasting stays have also become more sought out, as tourists seek to immerse themselves in cultural and luxury experiences rather than quick visits.

To tap into this potential market, HUAWEI Mobile Services leverages its Petal Ads platform, offering businesses valuable data insights that help them understand and engage with Chinese tourists by analyzing their preferences and behaviors in real-time.

Strengthening Collaborations through MOUs

At MWC 2025, HUAWEI Mobile Services signed two memorandums of understanding (MOUs) with the Ministry of Tourism and Foreign Trade of the regional government of Andalusia and the Tourism Office of Madrid City Council. This partnership aims to bolster the tourism sector in Spain, laying the groundwork for innovations and stronger economic impacts within the travel industry.

"We are excited to join forces with Turismo Andalucía and the Madrid Tourism Office to enhance premier tourism in Spain," stated Shan Sui-feng, Director of Consumer Cloud Service Europe Ecosystem Development and Sales at HUAWEI. He expressed confidence that combining their digital solution expertise with the local commitment to fostering tourism would lead to a more intelligent, innovative, and sustainable tourism ecosystem, providing unforgettable experiences for Chinese travelers.

These MOUs aim to solidify ongoing collaboration to position Andalusia as a leading European destination. Arturo Bernal, Minister of Tourism and Foreign Trade for Andalusia, highlighted the importance of this partnership in enhancing Spain’s competitive position in addressing the Chinese market, a segment where intelligent promotion and collaboration with esteemed partners like HUAWEI are crucial.

Enhancing Experiences for Chinese Travelers

The collaboration between HUAWEI Mobile Services and the Madrid Tourism Office aims to refine the experiences for Chinese tourists, a segment that has witnessed exponential growth in the Madrid travel market, increasing by 74.2% in 2024 compared to the previous year. This initiative also aligns with Madrid's digital transformation strategy and commitment to fostering smart and responsible tourism by encouraging decentralized travel and experiences outside of traditional tourism hotspots.

Héctor Coronel, Executive Director of the Madrid Tourism Office, emphasized that Madrid is stepping into the future of travel by integrating cutting-edge digital solutions with practices tailored for sustainable tourism.

These agreements illustrate HUAWEI Mobile Services’ dedication to assisting Spain in adapting to the evolving demands of Chinese travelers and reaffirming its standing as a premier tourist destination.

About HUAWEI Mobile Services (HMS)

HUAWEI Mobile Services aims to provide users worldwide with comprehensive mobile services. These services, including AppGallery, Mobile Cloud, Browser, Assistant, and Petal Ads, serve 730 million users across over 170 countries, ensuring a smart life for every Huawei device user. For more information, visit HUAWEI's official site.