Michelle Lorge Appointed President of Simple Mills at Flowers Foods

Michelle Lorge Takes the Helm at Simple Mills

In a significant leadership transition at Flowers Foods, Michelle Lorge has officially been named president of Simple Mills. This announcement comes as Katlin Smith, the founder and prior CEO of Simple Mills, decides to step down to focus on family and philanthropic endeavors. Smith will remain with the company in an advisory position, ensuring a smooth transition.

Flowers Foods, which trades under the ticker NYSE: FLO, continues to demonstrate its commitment to healthy food products with this leadership change. Lorge, who has been with Simple Mills for 11 years, will report directly to Ryals McMullian, the chairman and CEO of Flowers Foods.

A Proven Leader

Lorge has been an integral part of Simple Mills' evolution from a nascent startup to a recognized leader in the natural food market, featuring products like crackers, cookies, bars, and baking mixes. Her previous role as the chief marketing, innovation, and mission officer provided her with the expertise needed to drive Simple Mills forward.

Under her leadership, Lorge has spearheaded numerous initiatives, focusing on product innovation and sustainability, a testament to her deep understanding of the brand and its mission. “Michelle has been instrumental in shaping Simple Mills into the mission-driven, high-growth brand it is today,” stated McMullian during the announcement.

A Bold Mission

Lorge echoed McMullian's sentiments during the announcement, expressing her enthusiasm for continuing the great work that Smith initiated. “I am honored to step into this role and continue the incredible work Katlin started,” she said. “Simple Mills was founded on a belief that food can have a profound impact on human and planetary health. That belief continues to inspire everything we do.”

This strong commitment to improving well-being reflects the core mission of Simple Mills, which has seen extensive growth over the years. The brand now has its products available in over 30,000 stores across the country, including major retailers like Whole Foods, Sprouts, Target, Walmart, and Costco, along with a solid e-commerce presence on platforms such as Amazon.

Katlin Smith's Legacy

Katlin Smith's decision to transition into an advisory role marks a significant moment for the company. Since founding Simple Mills in 2012, she has been a driving force behind its philosophy that whole food can enhance overall well-being. Her leadership has earned her numerous accolades, including being named in Forbes 30 Under 30 and Inc. 30 Under 30.

Reflecting on her journey, Smith remarked, “Building Simple Mills has been one of the greatest privileges of my life. Michelle has been by my side shaping Simple Mills for many years and is deeply aligned with the mission and values that define who we are.”

Looking Forward

As Simple Mills enters this new chapter with Lorge at the helm, the company is poised to continue its trajectory of growth while maintaining its dedication to sustainability and wellness. With her extensive background and passion for the brand, Lorge is set to lead Simple Mills into an exciting future, where innovation and health remain top priorities.

Flowers Foods itself is one of the largest producers of packaged bakery products in the United States, achieving $5.3 billion in net sales in 2025. By integrating Simple Mills into its portfolio, the company is further strengthening its position in the natural food sector.

For more information on Flowers Foods and Simple Mills, visit Flowers Foods.