Introducing NINJA BEER: A Fusion of Tradition and Innovation

New Release: NINJA BEER

Mark your calendars for June 2, 2025, as the renowned Japan Beer Co. based in Tokyo, led by CEO Shigeru Uchida, unveils its latest craft beer brand, NINJA BEER. This innovative line merges traditional brewing techniques with modern design, setting a new standard for premium craft beers in Japan and beyond.

Brand Vision

NINJA BEER seeks to captivate the world with its tagline: "Surpassing Tradition to Enchant the Globe." This highlights a commitment to offering a unique experience in craft beer, combining authentic Japanese flavors with a fresh, modern twist. Whether you’re a seasoned connoisseur or a casual drinker, NINJA BEER promises to be an exciting addition to your beer repertoire.

Launch Campaign

To celebrate the launch of NINJA BEER, Japan Beer Co. is running a special campaign from June 2 to August 31, 2025. Customers purchasing either the "Glass Gift Box" or a "Six Can Set" from the official NINJA BEER website will enjoy free shipping.

- Glass Gift Box: 3,278 yen (tax included)
- Six Can Set (various flavors): 2,838 yen (tax included)

Product Overview

NINJA BEER boasts a rich heritage, being crafted at Japan's first-ever craft brewery. The brand employs pioneering techniques, such as the world’s first organic canned beer recipe, alongside methods honed over 20 years in producing lemon beer. This ensures not just quality, but also a narrative connecting each sip to Japan's traditional brewing ethos.

New Product Lineup

NINJA BEER launches with a diverse lineup of flavors, each distinguished by unique characteristics:

1. NINJA RED ALE
- Type: Red Ale
- Alcohol Content: 5.5%
- Origin: Niigata Prefecture
- Features: A striking ruby color achieved through melanoidin malt and a deep, roasted flavor that pleases the palate.
- Price: 473 yen (350ml can)

2. NINJA WHITE
- Type: White Beer
- Alcohol Content: 5.0%
- Origin: Iwate Prefecture
- Features: Crafted with snowmelt from the Ou Mountain Range and three types of aromatic hops, this Belgian white-style beer offers a refreshing experience.
- Price: 473 yen (350ml can)

3. NINJA LEMON
- Type: Cocktail Beer
- Alcohol Content: 4.0%
- Origin: Niigata Prefecture
- Features: The splendid balance of Sicilian lemon juice and malt makes this beer a bestseller, recognized as the most popular craft beer of 2024.
- Price: 473 yen (350ml can)

4. NINJA ORGANIC
- Type: Organic Pilsner
- Alcohol Content: 5.0%
- Origin: Niigata Prefecture
- Features: Made with 100% organic malt and hops, it mirrors the production methods of the first organic canned beer introduced in 2003.
- Price: 473 yen (350ml can)

5. NINJA IPA
- Type: Session IPA
- Alcohol Content: 4.5%
- Origin: Shizuoka Prefecture
- Features: This IPA brings together citrus and floral aromas via a blend of three aromatic hops, delivering a delightful taste profile.
- Price: 473 yen (350ml can)

Availability

You can find NINJA BEER at various retail outlets across Japan, including:

- Supermarkets
- Convenience Stores
- Drugstores
- Liquor Shops
- Online Platforms

Check out the official NINJA BEER website for more details on the launch, products, and the ongoing campaign:

Japan Beer Co. continues to push boundaries in the craft beer scene, merging traditional brewing techniques with innovative packaging to deliver a global premium craft beer experience. Don't miss the chance to explore NINJA BEER when it releases in June 2025!