#United States #New York #AI Marketing #Mindbody #Attentive

Mindbody and Attentive: A Game-Changing Partnership in Wellness Marketing

In a significant strategic move, Mindbody, the leading experience technology platform serving the fitness, wellness, and beauty sectors, has joined forces with Attentive, a renowned AI marketing platform widely recognized for its personalization capabilities. This partnership is set to transform marketing approaches within the wellness industry by empowering businesses with cutting-edge SMS and email marketing tools that integrate seamlessly into the Mindbody platform.

Bridging Technology and Wellness

The collaboration allows Mindbody’s vast customer base access to Attentive's advanced marketing systems. By translating regular client interactions into personalized communication, businesses can effectively engage their clientele, driving both engagement and sustained revenue growth. Particularly noted for its user-friendly integration, this partnership is offered at no additional cost to Ultimate and Ultimate+ subscribers, making it an attractive option for both large and small enterprises.

Fritz Lanman, the CEO of Playlist (Mindbody’s parent organization), highlighted the importance of SMS and email for member engagement. He noted that many companies struggle to consistently utilize these channels due to time and resource constraints. The partnership with Attentive is a response to these challenges, enabling fitness and wellness operators to harness sophisticated marketing tools used by major global brands in a streamlined manner.

Early Success Stories

The effectiveness of this integration is already being demonstrated through early adopters. One such example is The Tox, a wellness brand with multiple locations that saw a remarkable 60% increase in first-time visits due to the integration. Additionally, small businesses participating in beta testing reported substantial new monthly revenues alongside an impressive 46% opt-in conversion rate for email campaigns in October 2025. Such results indicate the potential of this partnership to rapidly convert subscribers into loyal customers through consistent outreach.

A Focus on Personalization

Amit Jhawar, CEO of Attentive, emphasized that consumers are increasingly looking for genuine and personalized connections with brands. Through this partnership, Mindbody customers will have the capability to craft tailored messages based on client behavior, ensuring each interaction is timely and impactful. The combination of Mindbody's tailored client data and Attentive's marketing technology creates an ecosystem where businesses can effortlessly cater to their consumer base.

Comprehensive Marketing Solutions

The integrated solution allows operators to:

• - Automate Personal Outreach: Launch SMS and email campaigns based on actual client behaviors, including visits and customer life cycle stages.
• - Expand and Convert Audiences: Utilize built-in tools for lead capture and convert these prospects into paying clients efficiently.
• - Coordinate Multi-Channel Marketing: Manage all customer communications from a single, intuitive dashboard, enhancing engagement rates and increasing bookings.
• - Leverage Client Insights: Utilize features like 'Clients at Risk' and 'Big Spenders' to reconnect with inactive clients or reward loyal customers.
• - Save Time: Deploy and evaluate marketing campaigns promptly, allowing small teams to generate big outcomes with minimal effort.

For many fitness and wellness establishments, the task of effective marketing can be daunting and time-consuming. This partnership alleviates these pressures, merging Attentive’s robust automation with Mindbody’s in-depth industry knowledge and sophisticated workflows. As a result, businesses can now deliver targeted marketing while simultaneously observing key metrics, enhancing lead management, and ultimately refining booking processes—all in one cohesive platform.

Toward a New Era in Wellness Marketing

The partnership between Mindbody and Attentive represents a pivotal advancement in how wellness businesses approach customer engagement and retention. Together, they are ushering in a new era of data-driven marketing solutions, making effective growth strategies accessible for enterprises of all sizes. By leveraging cutting-edge technology tailored to meet industry-specific needs, Mindbody and Attentive are redefining what is feasible for the wellness sector.