#Japan #Tokyo #Infant Formula #Meiji #Bifidobacteria

New Infant Milk Formula with Bifidobacteria from Meiji

In a groundbreaking move for child nutrition, Meiji Co., Ltd. is set to launch Japan's first-ever infant milk formula enriched with bifidobacteria. Scheduled for release on November 25, 2025, this innovative product will be available in various options including the "Meiji Hohoemi 780g" and the "Meiji Hohoemi Raku Raku Cube" in sizes ranging from 108g to 1,620g.

Understanding the Need for Enhanced Nutrition

As Japan faces a declining birth rate, the company has noted a simultaneous rise in dual-income households. Recent surveys reveal that the number of infants consuming milk is steadily increasing, indicating a growing reliance on infant formula despite changing family dynamics. Furthermore, concerns regarding children's health and nutrition are becoming more prevalent among parents. Many report worries about providing adequate nutrition and improving immunity for their children.

With insights gathered from these surveys, it is clear that parents desire not only a transition to milk-feeding but also a solution that adequately addresses nutritional concerns. Therefore, Meiji aims to meet these needs by launching a product that not only supports growth but also alleviates worries about nutrition.

A Quarter-Century of Research

Meiji has dedicated 25 years to researching bifidobacteria, which are believed to play a crucial role in supporting healthy growth and development in infants. The introduction of bifidobacteria in their formulations is the culmination of years of meticulous study focused on optimizing infant nutrition. The proprietary strain, “Bifidobacterium OLB6378,” arises from extensive research aimed at simulating the nutritional benefits of breastfeeding.

The company remains committed to ensuring that infants receive safe and effective nutrition through high-quality products. This launch signifies Meiji's dedication to fostering an environment that simplifies parenting and enhances child health.

Product Details and Pricing

The new line includes the following options:

• - Meiji Hohoemi 780g: 3,601 JPY (including tax)
• - Meiji Hohoemi 2-can pack (780g x2): 7,201 JPY (including tax)

Raku Raku Cube Variants:

• - 108g pack: 518 JPY (including tax)
• - 540g pack: 2,582 JPY (including tax)
• - 810g pack: 3,694 JPY (including tax)
• - 1,620g pack: 6,396 JPY (including tax)

These prices reflect Meiji's commitment to providing affordable yet high-quality nutrition options for families.

Looking Ahead

As Meiji introduces this pioneering infant milk formula, the company is focused on ongoing research regarding quality assurance and the development of healthy nutritional practices. They are dedicated to supporting families and fostering a nurturing environment for healthy child-rearing, prioritizing the needs of modern parents.

With the rising concerns about child nutrition and immunity among working families, these innovative products from Meiji could be a game changer in promoting better health for infants across Japan.