Verndale's Acquisition of Homestead Studio: A Strategic Move to Enhance D2C Marketing Solutions

Verndale Acquires Homestead Studio to Boost D2C Growth

In a significant move to enhance its digital capabilities, Verndale, a prominent digital experience and technology firm, has announced the acquisition of Homestead Studio. Known as a leading D2C acquisition and retention agency, Homestead Studio brings exceptional expertise as a Klaviyo Master Elite Partner. The strategic acquisition is set to integrate Homestead into Verndale's direct-to-consumer (DTC) and commerce practice, revolutionizing the way brands interact with customers and drive growth.

Expanding Capabilities for D2C Brands

Verndale's decision to acquire Homestead Studio aligns with its mission to deliver comprehensive solutions that span beyond mere platform implementation. This merger allows Verndale to offer a full spectrum of digital growth solutions, including lifecycle marketing, advertising initiatives, social media strategies, customer relationship management (CRM) approaches, and revenue optimization techniques. By uniting these services, Verndale aims to support brands through every stage of the customer journey, ensuring they not only reach potential customers but also retain them effectively.

Homestead Studio has built a solid reputation for delivering measurable growth to eCommerce brands. By utilizing strategies such as lifecycle marketing, email, and SMS marketing, segmentation, personalization, and automation, Homestead has consistently enhanced customer engagement and retention. In recognition of its outstanding performance, Homestead was award the title of Klaviyo Americas Agency Partner of the Year in 2025, reinforcing its credibility in the market.

Strategies for Sustainable Growth

Chris Pisapia, CEO of Verndale, emphasized the need for modern D2C brands to possess a well-rounded growth engine. He stated, “With Homestead, we add award-winning acquisition and retention expertise to our commerce and product capabilities, creating a connected platform that supports brands across the entire customer journey.” This strategic acquisition serves to bolster Verndale's already robust offerings, enabling the creation of an integrated D2C growth framework that fosters long-term customer relationships and drives sustainable business models.

Riley Trotter, CEO of Homestead Studio, echoed this sentiment by highlighting the importance of managing both acquisition and retention for sustainable growth. He notes, “Acquisition without retention is a leaky bucket, and retention without efficient acquisition doesn't scale.” The integration into Verndale’s operations enhances their ability to connect performance-driven acquisition strategies with top-tier retention marketing, providing brands with the tools necessary to scale customer acquisition while maximizing lifetime value.

A Vision for Next-Generation Digital Experiences

The Homestead acquisition also illustrates Verndale’s commitment to building a next-generation digital experience platform. This initiative combines product design, user experience (UX), engineering, data analytics, and marketing capabilities into a singular partner for brands navigating the dynamic landscape of DTC and eCommerce. By taking this approach, Verndale seeks not only to provide immediate benefits but also to long-term, impactful results for its clients’ growth.

The strategic advising and financial guidance for Homestead Studio during the acquisition process was provided by Garros Group, ensuring a seamless transition and alignment with Verndale's objectives and business model.

About the Companies

Verndale is recognized as a customer experience company dedicated to guiding ambitious brands toward growth through next-gen, connected experiences shaped by innovative strategies, creativity, technology, and insightful use of data. To discover more about Verndale and its offerings, visit Verndale.com.

Homestead Studio, on the other hand, excels in the realm of growth agency services focusing on acquisition and retention for D2C brands. As a Klaviyo Master Elite Partner, the agency has established itself through commitment to designing customized and effective growth strategies. To learn about the services Homestead Studio provides, go to HomesteadStudio.co.