#Japan #Tokyo #Strawberry #Omotesando #Ichigo-san

Sweet Celebration of Strawberries in Omotesando

This year marks the fifth anniversary of the popular collaboration event, "Ichigo-san Do 2026," featuring the renowned "Ichigo-san" strawberries from Saga Prefecture. Kicking off from January 15 until March 31, 2026, this delightful event will showcase exclusive dessert menus crafted by twelve of the finest cafés and restaurants in the trendy Omotesando area.

Since its inception in winter 2022, "Ichigo-san Do" has continued to attract a large following, and this year's expanded lineup promises even greater indulgence. The invited cafés include renowned places like "Afternoon Tea Love and Table Omotesando," "Shiseido Parlour The Harajuku," and "KILL FE BON Aoyama," alongside popular venues like "Café Kitsuné Aoyama," "Bread and Espresso," and more. Joining this sweet line-up are social media favorites such as "i2 cafe," "Crepe and Espresso," and the handmade apple pie specialty shop "GRANNY SMITH APPLE PIE & COFFEE Aoyama Shop," further enriching the experience at Omotesando’s culinary hotspot.

The exquisite "Ichigo-san" strawberries, celebrating their eighth year, are characterized by their deep red flesh and delicate sweetness, promises to shine in sweet offerings across these cafés. This event not only highlights the beauty and taste of the strawberries but also marks a significant milestone in their growing popularity. There will be special projects planned to commemorate the fifth anniversary, with details to be released soon.

Event Overview

Event Name: Ichigo-san Do 2026
Duration: January 15, 2026 (Thursday) - March 31, 2026 (Tuesday)
Description: A special collaboration showcasing desserts made with "Ichigo-san" strawberries across 12 cafés and restaurants in Omotesando.

Participating Cafés

• - Café Kitsuné Aoyama
• - Café Madu Aoyama
• - GRANNY SMITH APPLE PIE & COFFEE Aoyama
• - Breizh Cafe Creperie Omotesando
• - Bread and Espresso
• - Afternoon Tea Love and Table Omotesando
• - Bakers Gonna Bake Echika Omotesando
• - KILL FE BON Aoyama
• - Crepe and Espresso
• - Shiseido Parlour The Harajuku
• - i2 cafe
• - Spiral Cafe

About 'Ichigo-san'

Ichigo-san is a brand of strawberries born in Saga Prefecture, launched in autumn 2018. With seven years of careful development, and selecting the best from over 15,000 plants, this strawberry is made to be beloved for years to come. The name was chosen to be memorable and easy to pronounce, embodying both freshness and impact.

Characteristics of Ichigo-san

• - Striking color and shape
• - Gentle, fragrant sweetness
• - Juicy, refreshing flavor.

The logo of "Ichigo-san" reflects the deep red color and shape, promising high quality. The silhouette symbolizes a confident girl, with flowing hair, embodying pride and confidence in the strawberry's deliciousness.

More About 'Ichigo-san Do'

Starting in winter 2022, "Ichigo-san Do" marks January 15, recognized as "Strawberry Day," extending through to March, celebrating the delectable offerings of the brand strawberries from Saga Prefecture. As it reaches its fifth year, the event continues to grow in popularity, with chefs and patissiers investing great effort into creating unique menus that delight customers. Additionally, starting from 2024, there will be a summer edition called "Ichigo-san Do Summer" offering refreshing strawberry desserts, ensuring fans of "Ichigo-san" can indulge year-round.